Marketing Coordinator

Reliable: CRV is a trusted partner for dairy farmers worldwide, providing reliable products and services

Innovative: CRV is a technological leader, allowing CRV to meet the needs of local farmers around the globe. CRV constantly seeks ways to improve products and processes.

Supportive: CRV provides optimal support to dairy farmers to help them achieve maximum returns. CRV staff support each other through open communication and cooperation.

CRV USA is dedicated to providing quality service and maintaining a market leading edge, to ensure its continued success in the marketplace.

• Understands job expectations and takes action without being prompted.
• Works independently and takes personal responsibility for assigned duties.
• Generates original ideas and develops innovative solutions to help grow the business.
• Encourages flow of information--shares information and displays active listening.
• Flexible and adaptable to changing priorities and assignments.
• Willingly embraces start-up environment.
• Displays a passion for cows and business activities related to successful dairy farming. A passion we share with farmers worldwide.

ESSENTIAL DUTIES AND RESPONSIBIITIESThe incumbent works collaboratively as a part of the corporate-wide Marketing team and as well as local sales teams.

Responsibilities include:

• Actively support and participate in the planning, development, and management of marketing initiatives for the US operation.
• Build reports and Key Performance Indicators to track progress of the CRV USA Sales Force relative to business goals.
• Research and analyze the US marketplace, providing input to management for corporate-wide market research initiatives. Alert management team to US opportunities for growth.
• Write initial marketing documents for US products, including photos and verbiage appropriate to US market. Coordinate final production of marketing materials with management.
• Project management of local marketing activities to fulfill strategic initiatives.
• Identify opportunities for innovation, including new ideas, new market opportunities, process improvement suggestions, etc. Actively communicate with management team to discuss impact of potential US innovations on corporate-wide strategic plan.
• Work closely with sales team members to collect and analyze customer feedback and other data on new and existing products.
• Constantly analyze customer and competitive data to ensure that CRV USA marketing efforts and strategies remain proactive.
• Develop and deliver customer and internal presentations.
• Develop network within community agricultural programs.
• Write articles for Cow Management Magazine.
• Participate in cross-functional project teams with marketing, production, finance, GDD (Genetic Development Department) and Sales to ensure products meet and exceed the current needs of sales force and affiliates.
• Research potential vendor partners; make recommendations to Managing Director for partnership agreements, and work to maintain positive and productive relationships with selected partners.
• Represent CRV USA in company wide marketing planning meetings.
• In collaboration with HQ staff, play a key role in design, implementation and promotion of CRV USA’s internet sales platform. Work with US sales staff and Managing Director to encourage use of the site by US customers.

CRV USA places a high level of importance on the teamwork approach and a willingness to perform duties which may not necessarily be included in this Job Description.

This job requires the incumbent to:

• Sit, stand, bend, kneel and lift on a regular basis.
• Use a keyboard.
• Work in large animal care environments and demonstrate product use on dairy farms and their resident herds.
• Speak and listen in person and on the phone.
• See mid, near and far range.
• Lift and/or move physical inventory weighing up to 25 kilograms.

SUPERVISED BY:
Managing Director

SUPERVISES:
This position does not supervise subordinate staff.

FLSA STATUS:
Exempt

JOB SPECIFIC QUALIFICATIONS

Bachelors degree from an accredited institution with a major in agricultural business or marketing; or equivalent…