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Lead Data Analyst, User Analytics & Insights

Job in Madison, Dane County, Wisconsin, 53774, USA
Listing for: Fetch
Full Time position
Listed on 2026-02-19
Job specializations:
  • IT/Tech
    Data Analyst, Business Systems/ Tech Analyst
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR
Job Description & How to Apply Below

What we’re building and why we’re building it. Every month, millions of people use Fetch, earning rewards for buying brands they love, and a whole lot more. Whether shopping in the grocery aisle, grabbing a bite at the drive-through or playing a favorite mobile game, Fetch empowers consumers to live rewarded throughout their day. To date, we’ve delivered more than $1 billion in rewards and earned more than 5 million five-star reviews from happy users.

It’s not just our users who believe in Fetch: with investments from Soft Bank, Univision, and Hamilton Lane, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points.

User and partner success are at the heart of everything we do, and we extend that same commitment to our employees. At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. We welcome learners who move fast, challenge the status quo, and shape what’s next with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people‑first culture rooted in trust, accountability, and innovation.

We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch. Fetch is an equal employment opportunity employer.

About

The Role

As the Lead Analyst of User Analytics & Insights within our New Markets (Expanded Core) vertical, you will play a pivotal role in shaping strategy through data. Reporting directly to the Director of User Analytics & Insights, you will serve as a thought partner to cross‑functional leaders and drive high‑impact decision‑making. This role requires both technical expertise and strategic storytelling, with ownership of analytics processes that translate insights into actionable strategies that move the business forward.

This is a full‑time role that can be held from one of our US offices or remotely in the United States.

Role Responsibilities

Analytical Leadership:

  • Act as a strategic thought partner to General Managers, Product, Marketing, and Engineering teams, using insights to drive measurable business impact.
  • Lead analytics project management, setting priorities and ensuring alignment with business objectives.
  • Communicate complex technical concepts clearly to non‑technical stakeholders, ensuring data‑driven decisions always prioritize the customer experience.
  • Turn insights into action by designing initiatives, influencing roadmaps, and helping teams operationalize data‑driven strategies.

Data Manipulation And Storytelling

  • Leverage SQL and visualization tools (e.g., Hex, Grafana) to manipulate data and deliver accurate, meaningful analysis.
  • Build and maintain automated KPI dashboards and monitoring reports to track performance.
  • Partner with business and engineering teams to design and deploy analytical solutions.
  • Improve data quality and maintain scalable, well‑documented analytics processes for long‑term reusability.
  • Translate analytical findings into clear business narratives and recommended next steps that inspire action.

Experimentation And Predictive Modeling

  • Own the end‑to‑end experimentation process, collaborating with product and marketing on test design and execution.
  • Develop predictive models to uncover user segmentation, identify behavioral insights, and proactively recommend actions that drive growth and engagement.
Minimum Requirements
  • 8+ years of experience in analytics, insights, or strategy roles.
  • Expertise in data visualization and dashboard creation.
  • Strong proficiency in SQL for data manipulation and analysis.
  • Experience with data modeling.
  • Proven ability to translate insights into action by driving strategies, initiatives, and measurable outcomes.
  • Demonstrated success working cross‑functionally with multiple stakeholders to influence change and impact business direction.
  • Skilled at analytics project management and prioritization.
  • Hands‑on A/B testing and experimentation experience.
  • Experience…
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