InfraMarker RFID Product Manager

Berntsen International is an established Madison WI based manufacturing firm with a solid 50+ year-old business helping customers mark critical infrastructure. Now we’re scaling quickly with Infra Marker®, an RFID + GIS platform that turns those physical markers into smart, connected assets. We are seeking a Product Manager to lead the development and lifecycle management of Infra Marker’s connected RFID marking products.

This role is pivotal in shaping the future of our product suite, ensuring alignment with customer needs, market trends, and company strategy.

As the Infra Marker RFID Product Manager, you will be the primary lead for Berntsen’s connected marking products and solutions.

Key responsibilities include:

• Product Strategy &
  
  Roadmap:
  
  Define and execute the product vision, strategy, and roadmap for Infra Marker’s RFID marking solutions.
• Market Analysis: Conduct market research and competitive analysis to identify opportunities and guide product positioning.
• Cross-Functional Leadership: Collaborate with engineering, sales, marketing, and operations teams to deliver innovative and high-quality products.
• Customer Engagement: Gather and prioritize customer requirements, ensuring solutions meet real-world challenges.
• Lifecycle Management: Oversee product development from concept through launch and ongoing enhancements.
• Performance Metrics: Monitor product performance, adoption, and ROI, adjusting strategies as needed.

A skilled product manager who anticipates customer needs, prioritizes product development and designs packages to meet those needs, and develops the process to deploy those solutions to the target customer. An individual who enjoys project management, taking a hands‑on approach to successful implementation and is energized by a new business line.

Berntsen and our partners offer a range of marking products for survey, utility, and construction purposes. We need someone who relishes the challenge of turning those traditional products into valued components for a connected world.

• Bachelor’s degree in Business, Engineering, or related field (MBA preferred).
• 5+ years of product management experience, ideally in RFID, IoT, or connected asset technologies.
• Strong understanding of hardware/software integration and data‑driven solutions.
• Excellent communication, leadership, and analytical skills.
• Proven ability to manage multiple priorities in a fast‑paced environment.
• Understanding of ESRI Geospatial software platform.

Be part of an innovative team shaping the future of infrastructure management. We offer competitive compensation and benefits with opportunities for professional growth and impact.

This is a hybrid position in Madison, WI.