Sales and Admissions Director

The Sales and Admissions Director is responsible for driving sustainable census growth through strategic professional referral development, regional community outreach, and high-touch prospective client engagement. This role serves as the primary bridge between Turning Point Behavioral Health and the professional community across the region, ensuring individuals in need of behavioral health and substance use treatment are connected to care in a timely, compassionate, and clinically appropriate manner.

This position combines frequent regional day-trip travel, external relationship-building, and internal admissions leadership to ensure outreach efforts translate into appropriate, well-supported admissions and a strong, ethical census pipeline.

• Referral Development & Regional Outreach
  • Build and maintain strong referral relationships with hospitals, behavioral health providers, physicians, detox programs, courts, EAPs, and community agencies.
  • Conduct regular in-person outreach and scheduled travel to key markets, executing a regional outreach plan with weekly and monthly goals for provider visits, presentations, and community education.
  • Represent Turning Point Behavioral Health at conferences and professional events.
  • Educate referral partners on program services, admission criteria, and outcomes.
• Admissions Leadership
  • Oversee the full admissions pipeline from first inquiry through admission, ensuring timely, professional communication and prompt, consistent follow-up for all inquiries.
  • Develop structured follow-up processes for prospective clients, families, and referral sources.
  • Collaborate with clinical leadership to ensure appropriate level of care.
  • Monitor key conversion metrics (inquiry-to-assessment, assessment-to-admission, and lost referral recapture).
• Client & Family Engagement
  • Serve as a primary contact for prospective clients and families, offering clear, compassionate guidance through the admissions process.
  • Maintain documented follow-up for individuals who defer or require future engagement.
• Internal Collaboration
  • Work closely with Clinical, Nursing, and Operations teams to align admissions with census needs and program capacity.
  • Participate in census, marketing, and leadership meetings.
  • Share referral/market feedback to support program improvement.
• Data, Strategy & Performance
  • Maintain accurate documentation of referral and admissions activity.
  • Analyze referral patterns, market trends, and conversion data to guide outreach strategy.
  • Develop quarterly outreach and admissions plans tied to census goals.
  • Support ethical payor mix management with leadership.

• Education & Experience
  • Bachelor's degree preferred (healthcare, marketing, behavioral health, or related field).
  • 3+ years of experience in behavioral health, addiction treatment, admissions, or outreach.
  • Proven success in regional referral development.
• Skills & Competencies
  • Excellent relationship-building and communication skills.
  • Ability to travel frequently within the region.
  • Understanding behavioral health levels of care.
  • Strong organization, follow-up, and attention to detail.
  • Data-driven, with ability to interpret and act on performance metrics.
  • Knowledge of HIPAA and professional boundaries.

• Frequent regional day travel for outreach and referral development.
• Combination of community outreach, travel, and on-site admissions responsibilities.
• Flexibility to respond to time-sensitive admissions needs.
• Active participant in organizational planning related to growth and community partnerships.

HME Care is an Equal Opportunity, Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or status as a protected veteran. Applicants who would like to request reasonable accommodation to the application or interview process should call Human Resources at or email