Commercial Director

Position overview

Commercial Director shapes, steers and leads the UK&I regional commercial strategy, ensuring alignment with global priorities and market dynamics. The role mobilizes and orchestrates cross‑functional resources to deliver sustainable growth in volume, revenue, customer partnerships and margin development across UK&I. It serves as the executive lead for key regional accounts at CEO level, negotiating, safeguarding and expanding strategic local partnerships. This job position provides leadership to the regional team and all key stakeholders, fostering a high‑performance culture anchored in growth mindset and innovation.

Commercial Director develops future‑ready talent and capabilities, ensuring organizational resilience and agility. Within the EMEA region, the role sets benchmarks and best in class execution support for wider regions.

• Defines and drives the UK&I regional commercial strategy, ensuring alignment with global priorities and market dynamics
• Leads the creation and execution of UK commercial plans, mobilizing cross‑functional resources to deliver sustainable growth in volume, revenue, and profitability
• Champions innovation and competitiveness, spearheading development programs in marketing, sustainability, and value differentiation to strengthen market leadership
• Owns strategic relationships with regional key accounts, ensuring retention, satisfaction, and long‑term growth. Partners with Global Account Directors to execute global customer strategies with excellence
• Leads market and customer insight programs, monitoring trends, competitor moves, and emerging categories to inform strategic decisions and marketing focus
• Positions differentiated formats and value‑added solutions as competitive advantages, driving share gain and margin improvement
• Identifies and cultivates new business opportunities, building strategic partnerships with emerging players and categories to accelerate growth
• Directs regional commercial and marketing plans, ensuring alignment with broader corporate strategy and delivery of annual budget targets (volume, revenue, margin)
• Leads margin optimization initiatives, including value‑based pricing, light‑weighting, and collaborative efficiency projects with Supply Chain
• Establishes robust forecasting and reporting processes, ensuring accuracy and transparency in commercial performance
• Represents the organization at high‑profile industry events, reinforcing thought leadership and brand positioning
• Shapes bid strategies and commercial terms, leading regional bid processes to secure new business and achieve success KPIs
• Orchestrates cross‑functional collaboration with pricing, finance, and operations to ensure competitive positioning and profitability
• Provides visionary leadership to the regional commercial team, fostering a high‑performance culture anchored in growth mindset and innovation
  
  Develops future‑ready talent, delivering structured performance management, coaching, and capability‑building programs
• Acts as a strategic advisor within the wider commercial organization, influencing customer relationship management, forecasting, and new product development
• Identifies and mitigates strategic risks to customer retention, development, and relationship health, ensuring resilience and continuity.
• Drive measurable improvements in customer engagement and service excellence, positioning the region as a benchmark for best‑in‑class experience
• Deliver volume growth aligned with corporate objectives, leveraging competitive intelligence and differentiated value propositions
• Achieve commercial revenue targets and cash‑flow objectives in line with strategic plan and budget, ensuring sustainable growth and profitability
• Own and elevate strategic relationships with regional key accounts, ensuring flawless execution of global account strategies and incremental value creation
• Accelerate entry into emerging categories and secure new brand partnerships, contributing to diversification and long‑term growth.
• Understand the region closely anticipating changes that could impact consumption behaviours
• Deliver budgeted performance through strategic pricing, mix optimisation, and…