CRM Manager

Job summary

Keech Hospice are looking for an enthusiastic and collaborative CRM Manager to lead the final phase of our Microsoft Dynamics implementation. This is a unique opportunity to bring a vital project over the finish line successfully launching our new CRM, embedding it across the organisation, and ensuring it becomes a trusted, well‑used tool for teams and supporters alike.

You’ll guide colleagues through adoption, optimise workflows, and make sure the system truly supports our fundraising, clinical, and operational goals. Your blend of technical know‑how, patience and people‑focused communication will help us unlock the full potential of Dynamics and improve the experience of every family we serve.

If you’re passionate about making a meaningful difference through smart, effective, supporter‑centred technology, we’d love to hear from you.

• Complete the implementation of Microsoft Dynamics CRM
• Ensure configuration, workflows and integrations with other business systems
• Develop CRM data governance framework & ensure compliance with GDPR regulations as well as organisational policies
• Maintain audit trails of CRM activity & oversee data quality, develop and deliver training materials to train and support staff

• Proven experience managing CRM in a charity or similar environment & MS Dynamics 365
• Experience delivering system implementations & optimisations
• Strong understanding of data governance & GDPR
• Excellent data analysis, communication, organisational and problem‑solving skills

• A competitive salary and generous annual leave
• Ability to carry over your existing NHS pension scheme
• Healthcare scheme
• Free car parking and cycle to work scheme
• Career development and progression opportunities
• A caring, supportive and inclusive environment

Keech Hospice provides free specialist palliative and end‑of‑life care for people of all ages. We support adults in Bedfordshire, children and their families in Bedfordshire, Hertfordshire and Milton Keynes. At home, in hospice, or wherever we’re needed. As a teaching hospice, our exceptional people, training and facilities are helping local communities to live and die well.

Date posted: 12 January 2026

Pay scheme:
Other

Salary: £43,003 a year

Contract:

Fixed term

Duration: 1 year

Working pattern:
Full‑time

Reference number: KEE
1167830

Job locations:
Keech Hospice, Great Bramingham Lane, Streatley, LU3 3NT

Department:
Quality, Governance and Data Team

Reporting to:
Data Manager

Accountable to:
Associate Director Integrated Governance and Improvement

Key Stakeholders – Internal:
Executive Director Innovation, Digital and Engagement, Senior Leadership Team, Associate Director Supporter Engagement, Fundraising Team, Head of Marketing & Communications + wider team, Head of Finance, Head of Volunteering, AD Retail and Trading and area managers

Key Stakeholders – External: CRM Suppliers, data service providers

Job Purpose:

The CRM Manager will act as the organisational lead for Microsoft Dynamics CRM, ensuring the system is fully implemented, optimised, and embedded across the charity, including leading the successful completion of the migration from our historical Donorflex CRM to Microsoft Dynamics. This role is responsible for maximising supporter knowledge, understanding and ensuring effective engagement. They will also ensure we effectively maintain data integrity, compliance with GDPR and all other relevant data protection, governance and audit standards, and deliver complex reporting and insights to support strategic decision‑making.

The postholder will support and enable the delivery of supporter engagement strategies through robust data management and system capability.

• Complete the implementation of Microsoft Dynamics CRM, ensuring full functionality and user adoption.
• Act as product owner for CRM, ensuring configuration, workflows and integrations with other business systems (e.g. finance, Click Dimensions), including APIs are in place and operating effectively, with clear reviews and audits in place.
• Manage CRM upgrades, testing and change requests.
• Oversee…