Advertisements Execuitve - Marketplace

Position:
Ads Executive - Marketplace

Experience:

3 - 7 yrs

Job Location:

Ludhiana (Corporate Office)

Company:
Leeford Healthcare Ltd.

Key Responsibilities:

Plan, launch, and optimize campaigns across multiple ad formats:
- Amazon:
Sponsored Products, Sponsored Brands, Sponsored Display
- Flipkart: PLA, PCA
- Quick Commerce & Marketplaces:
Blinkit Ads, Zepto Ads, Meesho Ads, Myntra Ads

Continuously monitor campaign performance, analyze data, and make adjustments to improve CTR, CPC, ACOS, ROAS, and TACOS.
Conduct keyword research and optimize product listings to support campaign performance.
Generate weekly and monthly reports with actionable insights and recommendations for scaling campaigns.
Stay updated with platform changes, bidding strategies, and advertising best practices.
Manage and optimize budgets across multiple categories to maximize ROI.

Requirement:
Minimum 3 years of experience in marketplace advertising.
Hands-on expertise in:
- Amazon Ads Console (Sponsored Products, Sponsored Brands, Sponsored Display)
- Flipkart Ads Manager (PLA, PCA)
- Quick Commerce Ads (Blinkit, Zepto)
- Other Marketplaces (Meesho Ads, Myntra Ads)

Strong understanding of performance metrics: CTR, CPC, ACOS, ROAS, TACOS.
Strong analytical skills with the ability to interpret campaign data and optimize accordingly.
Experience in managing multi-platform, multi-category campaigns simultaneously.
Excellent communication and reporting skills.

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