Director, Integrated Ops; Independent Bottlers - UP East

Position: Director, Integrated Ops (Independent Bottlers) - UP East
Senior Director, Integrated Operations – East UP (Lucknow)

The  Senior Director, Integrated Operations – East UP  is a senior system leadership role accountable for the overall health, performance, and long-term sustainability of the  SLMG Bottler  operations across the East UP territory.

This role provides  end-to-end enterprise leadership  across commercial, franchise, operational, financial, and people dimensions—serving as the  single-point Coca-Cola system steward  for the bottler ecosystem in East UP. The incumbent acts as a  strategic thought partner to Bottler Owners, Board members, and Next Gen leadership , while ensuring strong system governance, institutional capability building, and disciplined execution.

Operating in a complex, high-potential, and evolving market, the role requires balancing  long-term enterprise value creation  with  near-term delivery of volume, value, share, and profitability . Success will be defined by the ability to  influence without authority , shape outcomes at the  Owner and Board level , and institutionalize  sustainable commercial and operational capabilities  within the bottler organization.

Key Responsibilities

Enterprise Business, Financial & Commercial Leadership
Hold full enterprise P&L stewardship for the East UP bottler territory, driving sustainable growth across volume, value, share, revenue, and profitability.
Lead and govern Annual Business Planning (BP) and Long-Range Planning (LRP) with the bottler, ensuring alignment with INSWA and BU strategic priorities.
Provide strategic leadership on pricing, pack-price architecture (BPPC), channel strategy, and Revenue Growth Management (RGM) to deliver disciplined value growth.
Govern bottler commercial investments (DME / DFR) with strong ROI discipline, governance rigor, and adherence to system controls.
Act as the primary escalation and decision authority for complex trade-offs impacting growth, margins, capital deployment, or system reputation.
Franchise & Front-Line Marketing (F&FLM) Leadership
Own and lead the Franchise & Front-Line Marketing (F&FLM) agenda in close partnership with Commercial and Marketing teams.
Ensure seamless translation of brand, category, and portfolio strategy into market-level execution.
Drive label coordination, innovation, and new launches with speed, quality, and scale across East UP.
Partner with Commercial Strategy and Bottler Sales leadership to deliver share, volume, revenue, and profit targets.
Govern DFR management, BPPC execution, and market-level investment choices, ensuring alignment between brand intent and commercial outcomes.
Ensure execution excellence across channels and routes-to-market, with clear accountability, KPI tracking, and timely course correction.
Bottler Partnership, Governance & Stewardship
Serve as the primary senior leadership interface between The Coca-Cola Company and SLMG Bottler for East UP.
Influence Bottler Owners, Board members, and Next Gen leaders on strategic direction, capital allocation, capability priorities, and governance standards.
Embed robust governance mechanisms, operating rhythms, and decision forums across the bottler organization.
Build long-term trust while constructively challenging decisions that could compromise brand equity, system health, or long-term sustainability.
Strategic Market & System Leadership
Shape and deploy long-term market strategies across brands, channels, and routes-to-market, grounded in local consumer, trade, and competitive insights.
Drive system-wide alignment across Marketing, Supply Chain, Finance, HR, Digital, and Commercial teams for integrated execution.
Anticipate and plan for future capacity, infrastructure, and capability needs (manufacturing, distribution, CDE, talent) aligned to growth ambitions.
Represent the East UP bottler territory in OU and BU forums, contributing insights that influence broader system strategy.
Bottler Capability Building & Transformation
Lead the agenda to build institutional capability across Sales & Market Execution, Marketing, Supply Chain, Finance, and People functions.
Sponsor and govern capability scorecards (RED, Deep RED, etc.), ensuring sustained improvement rather than…