Digital Sales Manager

The Digital Sales Manager oversees Lubbock’s FOX
34 digital assets, services, and strategy. This energetic, fast‑paced, collaborative digital sales strategist is a leadership role and is accountable for the station's digital revenue. The candidate must also demonstrate a strong ongoing initiative to develop and cultivate new and existing leads through cold calls, telephone prospecting, request for proposals, etc. Candidate will inspire, work with, and motivate the sales team through clear, constant communication creating a culture of teamwork.

This leader needs strong digital knowledge: able to explain the logistics and functionality of Digital Marketing (Social Media, Search, E-mail Marketing, Website Design) at a high level as well as in detail.

• Sales calls and proposal generation for TV AEs and prospect new digital accounts.
• Develop account strategies to grow current client revenue while growing new business.
• Provide regular and timely feedback, forecasts, reports, competitive information, and field intelligence.
• Take the lead to create and package ideas that meet the needs of our core advertiser categories.
• Assume responsibility of digital display, SEM, SEO, Mobile, CTV/OTT and Social Media sales strategies.
• Ensure optimal market coverage, client engagements, increasing awareness of products, services, and capabilities.
• Identify and develop strategies for penetrating key accounts and prospects.

To be considered, you must have 2-3+ years SALES experience in the area of online media including Internet ad sales and online marketing and an understanding of web content as it relates to sales.

Experience working with TV stations or other media is preferred. Ideal candidate will have:

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• Experience managing and leading a team of sales managers and sales reps.
• Extensive knowledge of multi-media ROI‑based creative marketing solutions including superior product knowledge.

• Experience with streaming media technology, knowledge of ad networks and video pre roll aplus.
• Ability to organize and prioritize while juggling multiple projects simultaneously.
• Ability to work in a fast‑paced environment.
• Professional and positive manner when working with clients and others.
• Superior knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook.)
• Proven record of successfully leading in a goal‑oriented, highly accountable environment.
• Ability to build and manage a B2B sales organization.
• Ability to maintain a deep and broad understanding of the market (customers, prospects, key trends).
• Possess an understanding of competitive media in the market.
• Strong communication, negotiation and influencing skills (both written and oral).
• Strong problem‑solving and decision‑making skills.
• Must have access to a vehicle and valid driver's license.

Job posted by an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER.