Assistant Director, Graduate Enrollment Marketing

Overview

Lubbock

Assistant Director, Graduate Enrollment Marketing

43370

Marketing and Communications

Position Description

Performs varied and complex administrative duties in the management and coordination of a large, specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School.

The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.

About Lubbock:
Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas.

Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible. As the Assistant Director of Graduate Enrollment Marketing, you will assist with targeted digital marketing initiatives designed to increase awareness, interest and applications for Texas Tech University's graduate programs. This position plans and executes paid digital campaigns that support graduate recruitment cycles, program launches, admissions deadlines, graduate events and overall Graduate School visibility.

The role requires experience in developing, managing and optimizing multi-channel campaigns and use of Google Analytics to evaluate performance, track conversions, and refine strategy. This position operates under the supervision of the Senior Director of Marketing, exercising independent judgment while adhering to university policies, brand standards and enrollment marketing priorities.

• Develop, launch, and assist with managing paid digital campaigns promoting graduate programs, events, deadlines and recruitment initiatives across platforms.
• Optimize campaign performance by monitoring results, testing audiences and creative variations, and making data-informed adjustments to improve efficiency and conversion outcomes.
• Track and analyze campaign performance using Google Analytics and platform dashboards, providing insights that inform strategy and support enrollment goals.
• Collaborate with internal partners, including the Graduate School, academic programs and marketing staff, to align campaign planning with recruitment and enrollment priorities.
• Work with designers and content producers to build compelling, audience-specific creative assets that support campaign objectives and align with brand standards.
• Manage and allocate paid media budgets to ensure efficient use of marketing resources and effective pacing across platforms.
• Ensure all campaigns follow advertising guidelines, accessibility standards and university brand requirements.