Dealer Marketing Consultant

Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future‑proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever‑changing landscape and the need for fluid thinking is just part of our problem‑solving nature.

Which means we’re untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3

Share, and the Publicis Commerce Exchange.

Important to Know

As a Field Sales professional in a multi‑state territory for our team, you’ll be responsible for a 70% travel commit
, enabling you to identify growth opportunities while delivering exceptional customer service within our existing client base. The preference is for this person to live in/near/around Lubbock, TX
.

As an Automotive Dealer Marketing Consultant, you will serve as a trusted advisor to automotive dealerships, developing and executing tailored marketing strategies that drive brand awareness, customer engagement, and dealership sales and aftersales growth. You will work closely with dealership management teams to identify opportunities, optimize existing marketing channels, and implement new initiatives to meet business goals. You will work within a defined territory with dealership assignments.

Dealer visits are mandatory within a specified timeframe and part of our SLA with the client.

Epsilon is a leading automotive marketing firm specializing in helping dealerships grow their presence and drive service and retail sales through data‑driven strategies, direct and digital marketing, and other innovative solutions.

The Epsilon field team works closely with automotive dealers to enhance their customer outreach, brand positioning, and overall marketing performance. We are seeking a motivated and experienced Automotive Dealer Marketing Consultant to join our team and work directly with dealerships to optimize their marketing efforts.

• Consultation & Strategy Development:
  Act as a trusted advisor to your assigned Dealers and collaborate with them to understand their business objectives, market challenges, and target audience. Develop customized marketing strategies within OEM core program to drive traffic, leads, and sales Track and analyze the effectiveness of OEM core program through key performance indicators (KPIs) and provide regular reports to dealerships with actionable recommendations.
• Performance Tracking & Reporting:
  Track and analyze the effectiveness of OEM core program through key performance indicators (KPIs) and provide regular reports to dealerships with actionable recommendations.
• Digital Marketing:
  Support, implement, and manage digital components of OEM program & associated marketing campaigns across multiple platformserde, including Facebook, Instagram, SEM, and email marketing, ensuring consistent messaging and maximum ROI.
• Market Research & Analysis: NN Provide industry research and insights to analyze competitors, identify emerging trends, and provide actionable solutions to improve marketing strategies to drive ROI for dealerships.
• Training & Support:
  Engage and educate dealership teams on core elements of the OEM program and other best practices in direct marketing, digital marketing, social media, customer relationship management (CRM) tools, and other relevant areas to support dealership…