Senior Director, Graduate Enrollment Marketing

Lubbock

Senior Director, Graduate Enrollment Marketing

43027

Marketing and Communications

Manages and directs the day to day operations of a research center/institute or medium sized department. Plans, coordinates and supervises the operation and activities of the center/institute/department. Develops and implements policies and procedures, administers the budget, organizes tasks and sets priorities.

The Senior Director of Graduate Enrollment Marketing plays a key leadership role in developing and executing strategic, data-informed marketing initiatives that attract, engage, and enroll graduate students across master's, doctoral and certified programs. Candidate will have expertise in integrated marketing, brand strategy and audience engagement that will guide cross-channel campaigns that elevate the visibility of Texas Tech's graduate programs and support the university's broader academic and research goals.

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School.

The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.

About Lubbock:
Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas.

Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

In Marketing & Communications, we deliver high-quality communications that tell the story of Texas Tech in the most compelling way possible. We build emotional connections to Texas Tech to promote and protect the mission, vision and values of the University.

• In coordination with the Graduate School, lead the planning and execution of marketing campaigns that reach prospective graduate students - both domestic and international - and their influencers, ensuring consistency across digital, print and experiential channels.
• Collaborate with the Graduate School, colleges, and university research offices to develop marketing strategies that highlight academic excellence, faculty expertise and research impact.
• Conduct market research and apply data-driven insights to identify target audiences, refine messaging, and optimize marketing performance.
• Oversee the creation of content that showcases the graduate student experience, from academic rigor and mentorship to professional advancement and discovery.
• Mentor and lead a team of marketing professionals, fostering a collaborative and innovative culture focused on continuous improvement and measurable outcomes.
• Track and report campaign analytics to evaluate performance, inform strategic decisions and ensure alignment with graduate enrollment and university-wide goals.
• Partner closely with Graduate Admissions and college communicators to ensure a cohesive and seamless recruitment journey for prospective students.

Bachelor's degree required in appropriate area of responsibility;
Six years progressively responsible management experience. Additional education beyond Bachelor's may substitute for experience on a year for year basis.

• Master's degree in marketing, business administration, higher education administration or related field.
• Five years of progressive experience in marketing, with at least three years in a leadership role focused on graduate or enrollment marketing.
• Strong understanding of graduate recruitment trends, digital marketing strategies and enrollment management principles.
• Excellent communication, presentation, and interpersonal skills.
• Exceptional leadership and team management skills, with the ability to inspire and guide a team of marketing professionals.
• Demonstrated ability to collaborate effectively across…