Assistant Director

Lubbock

Assistant Director

41920

College Health and Human Sciences

Position Description

Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral/Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School.

The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.
About Lubbock:

Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas.

Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

Major/Essential Functions

Website Management

• Serve as the main content editor for departmental requests and ongoing updates to align with marketing goals and user experience best practices.

• Conduct bi-annual web content audits to enhance site functionality and effectiveness.

• Add written stories to the college website and create blog posts that are aligned with SEO best practices.

• Assist the Director of Marketing & External Relations in training and supporting departmental content contributors.

• Review and update college and departmental web pages for accuracy, time-sensitive information, and university guidelines.

Content Development

• Oversee college-level social media and storytelling calendars to strategically plan all digital content in collaboration with the Director of Marketing & External Relations.

• Execute consistent and collaborative social media content for the main college-level accounts. Proactively seek out content to ensure consistent and quality output.

• Monitor and engage with institutional and related social media accounts, and track engagement trends. Share Tech Alert notifications to the college-level accounts.

• Serve as content writer for college news stories, student and faculty spotlights, donor and alumni features, and strategic digital and/or print content.

• Manage and execute internal digital communications at the college level, such as internal newsletter(s), applications, and other marketing and/or communications-related updates in collaboration with the Director of Marketing & External Relations.

• Write, edit, and proofread team content to ensure accuracy, brand consistency, and alignment with college priorities.

• Create and send college and/or department internal communication email requests via email marketing platform (Emma).

• Maintain the university and college writing guidelines (AP Style); train and support college content contributors as needed.

• Coordinate media release requests or other media coverage logistics for faculty in collaboration with the Texas Tech central office of marketing & communications.

External Relations Coordination

• Manage storytelling initiatives and checkpoints to strengthen alumni and donor engagement in collaboration with the Assistant Director of External Relations.

• Collaborate on event communications, donor recognition, event sponsor communications, and promotional materials to support development and alumni relations goals.

• Provide copywriting support for the Assistant Director of External Relations.

• Oversee and execute college stewardship print/mailing and digital communications in collaboration in collaboration with the Assistant Director of External Relations.

• Responsible for the management of the college alumni update process within Texas Tech Advancement's CRM (ARM).

Collaboration & Project Management

• Contribute to strategic planning and assessment efforts for the Marketing & External Relations team.

• Serve as the team's storytelling project manager-leading planning,…