SPC Outside Sales Manager

Outside Sales Manager

Brady SPC is seeking an SPC Outside Sales Manager, who will be responsible for developing new accounts, primarily large accounts, while growing the business within existing accounts and focusing on high‑profile organizations. The candidate must manage multiple channels of key distribution, analyze customer requirements, and promote Brady Americas Safety and Industrial products to meet those needs. They will advise customers on product applications, proposed solutions, and new product introductions, meet sales goals and objectives, motivate and train teams, perform joint calls with distribution partners, and build consultative customer relationships while providing facility solutions.

• Develop and nurture strong, long‑term relationships with a portfolio of key regional distributors.
• Collaborate with distributor partners to create, implement, and manage inventory and stocking programs that support sales growth.
• Conduct regular business reviews with key accounts to identify growth opportunities, address challenges, and align on mutual goals.
• Meet or exceed 100% of established sales goals.
• Serve as the primary point of contact for all distributor inquiries and support needs for SPC products.
• Lead and facilitate sales and product training sessions for distributor sales teams and their end‑user customers to enhance product knowledge and selling skills.
• Execute targeted calling campaigns and outreach to district sales leaders and safety professionals to foster field engagement and gather market insights.
• Partner with internal sales teams from other divisions to provide cross‑divisional sales support and ensure a seamless customer experience.
• Advise Regional Sales Managers of significant competitive actions or changes in the competitive landscape.
• Ensure all new opportunity or engagement actions are shared with the local sales leaders.
• Plan all sales‑related activities and log all related opportunities in Salesforce.
• Work closely with channel, sales, and product teams to share feedback from the field and support new product launches.
• Conduct regular business reviews with Territory Managers in your region to identify growth opportunities, address challenges, and align on mutual goals.
• Minimum 50% field sales activity with distributor partners and end users to support new customer acquisition and field engagement initiatives.
• At least one field sales visit per year with each Territory Manager in their territory to support interdepartmental collaboration and increased cross‑functional engagement.
• Manage and process inbound inquiries related to product information, pricing, and availability.
• Generate and track quotes, manage orders, and provide timely follow‑up to ensure a smooth sales cycle.
• Utilize and maintain accurate data within the CRM system to track all account activity and report on key metrics.
• Collaborate with cross‑functional teams, including logistics and customer service, to resolve issues and ensure customer satisfaction.

• Bachelor’s degree from an accredited university or college.
• A minimum of 2 years of sales experience.
• In lieu of education, 5 years of prior experience selling for an industrial manufacturer or industrial distributor.
• Ability to travel overnight up to 25% of the month in a regional territory.
• Must have a valid driver’s license.
• Ability to outline and present technical information to a wide range of audiences.
• Ability to perform product and software demonstrations to a wide variety of audiences.
• Analytical skills to manage complex selling solutions.
• Ability to present value‑added enhancements to customers’ processes.
• Understanding of a wide range of work‑in‑process applications.
• Pragmatic approach to continuous and process improvement.
• Ability to develop short‑ and long‑term business plans and goals for an assigned territory.
• Collaborative personality, able to work with a variety of internal and external resources to deliver customer value.

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of…