Senior Account Executive; FONS - Alfred Music

Join the Team Powering Independent Music Teachers and Studios

At FONS, we’re on a mission to help music teachers run better businesses so they can focus on what matters most: teaching and inspiring students. We build an all-in-one platform designed specifically for private music studios, making it easy to manage scheduling, billing, payments, communication, and growth.

From solo instructors to multi-teacher studios, FONS supports educators who are building sustainable, thriving businesses in their communities. Our tools remove the friction from running a studio so teachers can spend more time doing what they love - developing musicians and changing lives through music.

FONS is part of the Music Brands portfolio at Peaksware, alongside Make Music and Alfred Music. Together, we’re united by a shared commitment to music education and to building tools that turn deliberate practice into real-world performance.

If you’re passionate about empowering creatives, building thoughtful software, and making a real impact in music education, FONS is the place to do your best work.

As a Senior Account Executive (Outbound), you will play a crucial role in accelerating revenue and business growth. You will be responsible for outbound sales development, identifying and engaging music retailers and multi-teacher studios to drive adoption of the Fons platform. You will proactively nurture high-value professional relationships and consult with business owners to help them transition to Fons, ensuring they have the tools and guidance necessary to scale their operations and manage their studios more effectively.

This position will sit directly with the Fons team, work in close collaboration with the Customer Support and Customer Success Teams, Marketing Teams, and Product Teams, and report to the General Manager, Make Music.

You care about making authentic, human connections with prospective customers and supporting them throughout the decision-making process. You are relentless and goal oriented, creative and confident, and you work well in a fast paced, ever-changing environment. Your ability to discern the needs and motivations of others makes you an excellent influencer, which ultimately converts these built relationships into paying customers.

• Initiate and maintain contact with prospects through phone calls, emails, meetings, and other communication channels
• Identify and engage music retailers and multi-teacher studios through proactive outreach to demonstrate how Fons streamlines administrative workflows and drives the business health of their lesson programs.
• Execute a comprehensive sales strategy by nurturing and closing qualified inbound leads while simultaneously driving new business through targeted outbound outreach to music retailers and multi-teacher studios.
• Educate prospects on our products, services, and the specific benefits
• Handle objections and identify opportunities to demonstrate value to prospects
• Manage the full sales cycle from lead generating and cold prospecting efforts, to managing and staying on top of your pipeline to deal negotiations and close
• Meet or exceed monthly, quarterly, and annual sales quotas and targets
• Build and streamline sustainable and scalable sales processes
• Leverage conferences, events, and travel to support sales efforts
• Provide clear and accurate visibility into pipeline performance resulting in increased accuracy of revenue forecasts
• Maintain a high level of industry expertise, staying abreast on news, trends and changes within the competitive landscape
• Develop and maintain strong product knowledge, proactively learning new features, and product updates translating changes to value propositions and refining talk tracks
• Lead demos with prospective customers, providing them with information and resources tailored to their needs, while maximizing the value of our products and services
• Gather and take feedback from prospects internally, advocating for changes that reflect the needs of our customers and prospects
• Effectively manage your sales pipeline by keeping detailed records of customer information and interactions, sales activities, and progress…