Associate Brand Manager - Diplomatico

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

• Support the Brand Manager in diagnostics, development, and execution of marketing plans, including market research, business performance, competitive analysis, and consumer insights.
• Assist in managing advertising and promotional campaigns, including creative development, media planning, and budget tracking.
• Collaborate with cross-functional teams to ensure alignment and successful implementation of marketing initiatives.
• Track and analyze business data to recommend marketing actions such as advertising, promotion, product, pricing, and retail programs.
• Coordinate with external agencies and vendors to execute campaigns.
• Support trade marketing and shopper initiatives, including in-store programs, toolkits, and POS execution.
• Oversee Paid & Owned Media Execution, including content, influencer campaigns, email, and social media.
• Ensure creative compliance and manage content adaptations.
• Support media performance reporting, optimization, and leadership summaries.

• Education:
  
  College/University degree (Bachelors or Equivalent) in Marketing, Business, or similar.
• Experience:
  
  2-3 years of proven brand-building and marketing success.
• Skills:
  
  Data interpretation, strong communication, creativity, digital/social media proficiency, project management, entrepreneurial mindset.

• Education:
  
  Master's Degree (M.A., MBA or Equivalent).
• Experience:
  
  Spirits/beverage alcohol industry experience, preferably off-premise.
• Knowledge:
  Digital/modern media marketing, CRM, social media, community management, multicultural marketing.

We believe great people build great brands. At Brown-Forman, you will grow both personally and professionally, solving problems, seizing opportunities, and generating bold ideas. We foster teamwork and encourage bringing your best self to work.

Total Rewards at Brown-Forman are designed to engage our people and ensure sustainable growth. We offer equitable pay, premium benefits, and a commitment to diversity and inclusion.