Director of Enrollment Marketing Galen College of Nursing

As a Director of Enrollment Marketing at Galen College of Nursing, you will be responsible for driving lead generation and enrollment goals for Galen’s expanding list of 25+ campuses. This pivotal role will drive performance across a multi-million-dollar media budget by optimizing paid marketing channels, supporting pipeline conversion through automated CRM workflows, inbound marketing, and CRO expertise, and partnering cross-functionally with Mar Comm creative and content teams to deliver measurable student pipeline growth.

The ideal candidate brings deep expertise in performance marketing with a proven track record of managing large-scale paid media campaigns and driving lead generation and pipeline conversion.

• Oversee planning, execution, and optimization of the integrated paid media strategy across traditional and digital channels to drive recruitment opportunities, while managing budget allocation, spend efficiency, and financial reconciliation—including invoicing and approvals—for all campus markets.
• Manage the relationship with the agency of record, evaluating their recommendations on strategy and tactics against college objectives, budgets and best practices. Review and approve media plans promptly to ensure alignment with institutional goals.
• Lead pipeline optimization through data-driven initiatives that strengthen lead generation, qualification, nurturing and conversion.
• Analyze, measure and lead optimization of paid ad landing pages, CRM, and marketing automation email and SMS contact strategies to increase lead responsiveness, promoting timely movement from inquiry to admissions appointment.
• Facilitate effective cross-functional partnership and collaboration with Marketing to ensure media strategies and creative concepts are cohesive and aligned, supporting on-going data-driven campaign optimizations.
• Partner with Marketing and Communications in optimization of website UX/UI and content marketing efforts across owned and earned channels, to support discoverability, SEO, and organic traffic lead generation and conversion.
• Oversee the strategy and analysis for campus events such as open houses and admissions events (averaging 40 per quarter), coordinating with on-campus teams to generate attendance and leads.
• Partner with Senior Director of Enrollment Marketing in the analysis of performance marketing and admissions pipeline optimization, developing data-driven insights to improve quality lead generation and conversion that supports enrollment.
• Support the advancement of data collection and the development of existing and new marketing and admissions reports.
• Manage the workflow with internal IT teams to share accurate marketing and enrollment data with the agency weekly and ensure proper first-party data integration.

• Bachelor’s degree in advertising, marketing, or related field.
• 7+ years of demonstrated experience developing and managing an internal team leading national performance marketing strategies.
• Significant experience managing and optimizing multi-million dollar ($10MM+) paid media plans across multiple U.S. markets to achieve marketing and sales KPIs. Experience managing relationships with external agencies and vendors is required.
• Proven understanding of demand generation and how traditional (TV, radio, print) and digital (search, OTT/CTV, social) channels work together to drive consumer awareness and action.
• Deep understanding of data and ability to interpret customer pipeline data to objectively identify insights with stakeholders, support decision-making and translate technical requirements into business impacts.
• Experience working for a higher education institution with multiple campuses is a plus.
• Proven experience working in CRM and marketing automation platforms to support customer pipeline progression.
• Expertise in GA4, Looker Studio, Power
  
  BI, etc.
• Familiarity with AI-driven marketing tools and modern media research/planning platforms.
• Strong ability to present strategies to leadership and collaborate with Admissions, Marketing, Operations, and Compliance teams.
• Ability to travel to campus locations as needed to work with local…