Chief Marketing Officer; CMO-Personal Injury Law Firm

Overview

Practice Area:
Highly regarded personal injury law firm, primarily focusing on auto, truck, and motorcycle injury accident cases.

Serving clients throughout Kentucky and Southern Indiana.

Main office in Louisville with a boutique office in Lexington.

Own Our Branding & Growth

You will cultivate, own, and operate a multi-million-dollar omnichannel marketing strategy. You will have the full authority to manage vendors, build internal teams, run campaigns, and implement necessary systems and software to significantly increase leads and conversions.

Initial Requirement: Close, on-site collaboration with local partners and teammates is essential, particularly in the first 4–6 months. This critical initial period requires strong leadership for creative direction, brand development, team hiring, partner meetings, and rapid campaign execution.

Flexibility: Once key performance benchmarks are achieved, a hybrid or remote model may be considered. Must maintain an on-site marketing team and be available for in-person sessions.

Performance Bonuses: Uncapped, offering a total compensation potential exceeding $350,000 for top-tier performance.

Benefits: Comprehensive package including fully paid health and dental, and a 401(k) with company match.

• Strategic Operator: Develop and execute campaigns that are data-driven, rigorously tested, and meticulously tracked.
• Budget Ownership: Proven experience managing and optimizing 7-figure marketing budgets.
• Creative & Conversion-Focused: The ability to craft compelling messages that resonate with the target audience, proven by conversion data.
• Unflappable Under Pressure: Thrives and remains effective in a high-volume, high-accountability environment.

• Competitive Nature: A drive to outperform competitors, taking it personally when their campaigns succeed, resulting in a commitment to outwork and win.
• Marketing Passion: A relentless focus on transforming opportunities into compelling content and maximizing its leverage. Continually analyzes other brand campaigns to find opportunities for personal and team improvement.
• AI Embracing: An early adopter and proficient user of AI tools, leveraging these resources for efficiency, speed, and insights to gain a competitive advantage.

• Team Leader: Skilled in recruiting, developing, and managing both internal and external talent.
• Well Connected: Possesses a robust network of contacts for rapid access to resources like freelancers, media experts, editors, and data analysts.
• Market Familiarity: Deep understanding of the personal injury sector, with a track record of overseeing high-performing campaigns within this or a comparable professional services landscape.

The scope of this role extends to any initiative necessary to secure market leadership and competitive advantage.

Following a comprehensive audit of current brand assets, campaigns, and expenditure, will be responsible for owning and driving the following key areas:

• Development of a refined, comprehensive brand kit.
• Optimization of the budget and creation of an efficient execution plan.
• Establishment of reporting dashboards and key performance indicators (KPIs).
• Development of internal/external creative and social teams.
• Selection, retention, and management of trusted vendors and agency partners.
• Refinement of the firm's core messaging and brand creative.
• Development/refinement of AI-leveraged tools to enhance efficiencies, repurpose content, and extract data.

Upon building your team, will own the following:

• Paid Campaigns: Overseeing the modeling, creative design, buying, and monitoring of all paid advertising.
• Lexington Launch: Overseeing the branding development and growth of the Lexington boutique firm, working closely with a fractional partner or specialized agency.
• Organic & Search Presence: Optimizing the firm's presence across all platforms (not limited to Google)
• Search optimization for all search engines, including AI search, You Tube, social platforms, and Reddit.
• Cross-Platform Organic:
  Enhancing visibility on GBP, You Tube, Linked In, and general organic social media.

• Website…