Marketing Director

Marketing Director

Join to apply for the Marketing Director role at Isaacs & Isaacs Personal Injury Lawyers.

For 30 years, the attorneys of Isaacs & Isaacs have fought for injured victims in Kentucky, Indiana, and Ohio. With over $2 BILLION collected for clients, the firm is committed to securing justice for those injured in car crashes, truck accidents, commercial vehicle accidents, and wrongful death cases.

• Execute comprehensive marketing strategies to grow the firm’s brand and attract clients within the personal injury practice areas.
• Set measurable marketing goals and KPIs that align with the firm's business objectives.
• Maintain a hawk-like eye on leads coming through the funnel and sign‑ups.
• Oversee the management of digital and social advertising on a daily basis.
• Manage the process of organic content marketing including SEO, AI search results, social media, email marketing, and content marketing.
• Develop and implement strategies to generate high‑quality leads through SEO, paid advertising, and referral programs.
• Manage third‑party lead generation vendors.
• Maintain ongoing communication with the Director of Call Center & Telephony and Intake Specialists to refine lead quality.
• In collaboration with firm leadership, develop and manage the marketing budget and ensure resources are allocated effectively.
• Ensure tracking metrics are set up across all platforms and used properly within the marketing department and intake team, including phone numbers and UTM codes within the CRM.
• Collaborate with internal and external teams to develop visuals for firm‑wide dashboards.
• Oversee the development and execution of branding initiatives to ensure consistency across all marketing materials, digital platforms, and communications.
• Manage the firm’s public image, ensuring that messaging reflects the firm’s values, mission, and legal expertise.
• Oversee brand development and image of firm founder, Darryl Isaacs.
• Oversee reputation management and online reviews.
• Oversee traditional media placement to ensure effective ad placements and campaigns within each market.
• Develop and execute community outreach initiatives and sponsorship opportunities to increase brand awareness.
• Represent the firm at community events.
• Lead, mentor, and develop the marketing team to achieve high performance and meet marketing goals.
• Collaborate with internal departments, including legal staff, intake department and management, to align marketing initiatives with firm objectives.
• Manage relationships with external vendors, agencies, and partners to execute marketing campaigns.

• Bachelor's Degree in marketing, communications, business or a related field.
• Proven experience as a Marketing Director or a similar role, preferably in the legal industry or personal injury law.
• Deep understanding of marketing strategies.
• Strong marketing expertise in analytics, digital and traditional media elements.
• Excellent leadership and team management skills.
• Strong analytical and data‑driven decision‑making skills.
• Ability to manage multiple tasks and meet deadlines with limited supervision.
• Ability to prioritize work and work under pressure.
• Exceptional communication and written skills.
• Familiarity with marketing automation platforms and CRM systems.
• Strong negotiation and people skills.
• Experience with pay‑per‑click, SEO, and social media.
• Experience at a detail level while also managing marketing functions.
• Computer skills including Excel and Microsoft Outlook.
• Commitment to do what is necessary to succeed in the role, even if it exceeds expectations.
• Ability to keep information about the firm confidential.

This role is eligible for a hybrid‑remote schedule after a 90‑day wait period. Applicants should live within driving distance to the Louisville, KY office, where they will be in‑office multiple days each week.

This employer is an Equal Opportunity Employer. The firm assures equal employment opportunity to all employees, candidates for employment, and other covered persons without regard to unlawful considerations of race, color, religion or creed, gender sex (including pregnancy),…