Vice President Communications and Marketing

Overview

The University of Louisville seeks an experienced, visionary leader to serve as Vice President for Communications and Marketing. This is a pivotal role for a dynamic professional who will shape and elevate the University's brand, strengthen its reputation, and lead strategic communications that reflect its mission. The Vice President will develop and execute a comprehensive communications and marketing strategy to effectively tell the remarkable story of the University of Louisville – past, present, and into the future.

This leader will champion collaboration across campus units, ensuring consistent messaging and brand alignment while leveraging data-driven insights. This is an extraordinary opportunity to join a highly collaborative leadership team united by optimism and a shared belief in UofL s future. The successful candidate will bring creativity, strategic thinking, and the ability to tell the story in compelling ways that resonate locally, nationally, and globally.

The University of Louisville is a nationally recognized research university and a proud member of the Atlantic Coast Conference. Classified as a Carnegie R1 institution, UofL is committed to advancing knowledge and fostering an inclusive environment that serves the city, the Commonwealth, and beyond. With more than 24,000 students across undergraduate, graduate, and professional programs, UofL combines academic excellence with a deep commitment to community engagement.

Under the leadership of President Gerry Bradley, who became UofL s 20th president in March 2025 after serving as Provost and Executive Vice President, the University has prioritized enrollment growth, student success, and strategic innovation. This is a transformative moment for UofL, and the Vice President for Communications and Marketing will play a critical role in shaping the narrative of this next chapter.

The Vice President for Communications and Marketing will lead efforts to elevate the University of Louisville s brand and visibility, transforming perceptions beyond athletics to showcase its academic strengths and Carnegie-classified community engagement. This leader will drive innovative strategies for enrollment and digital marketing, leveraging multi-channel platforms to expand reach for undergraduate recruitment and online programs. A critical focus will be on strengthening internal and external communications to improve transparency, unify messaging, and proactively manage high-profile press issues.

Additionally, the Vice President will address resource challenges by optimizing staffing and funding while standardizing brand identity across the institution.

Equally important, this role will oversee the completion and optimization of web development projects to enhance user experience and ensure brand consistency. The Vice President will also lead the development and implementation of robust emergency and crisis response plans, ensuring the University is prepared to navigate complex situations with clarity and confidence. Together, these priorities represent a transformative opportunity to position UofL as a leader in academic excellence, innovation, and community engagement.

• Lead efforts to elevate the University of Louisville s brand and visibility, transforming perceptions beyond athletics to showcase its academic strengths and Carnegie-classified community engagement.
• Drive innovative strategies for enrollment and digital marketing, leveraging multi-channel platforms to expand reach for undergraduate recruitment and online programs.
• Strengthen internal and external communications to improve transparency, unify messaging, and proactively manage high-profile press issues.
• Address resource challenges by optimizing staffing and funding while standardizing brand identity across the institution.
• Oversee the completion and optimization of web development projects to enhance user experience and ensure brand consistency.
• Develop and implement robust emergency and crisis response plans.
• Spearhead collaboration across units to ensure consistent messaging and alignment with strategic goals.

• Proven leadership in communications…