Vice President of Sales and Marketing

To lead and drive the company's national sales efforts and marketing strategy with a focus on revenue growth, strategic planning, and cross-functional collaboration. This role will directly oversee the Sales and Marketing for the organization, managing teams responsible for national accounts, strategic partnerships, ecommerce, and communications.

• Develop, lead, and implement company-wide sales strategies that increase revenue and expand market share.
• Lead and mentor direct reports including the National Sales Director, Sr. National Account Managers, Strategic Account Managers, Director of Marketing & Communications, and Ecommerce Manager.
• Act as a key business partner to the C‑Suite team in setting growth strategy and driving performance.
• Create and execute annual sales and marketing plans aligned with company goals.
• Build and maintain strategic relationships with top clients and vendor partners.
• Monitor performance metrics and provide detailed reporting to executive leadership.
• Collaborate with Product Development, Operations, and Finance to support go-to-market initiatives.
• Ensure all marketing and branding efforts align with customer engagement strategies and sales goals.
• Oversee budget development, forecasting, and ROI evaluation for sales and marketing initiatives.
• Guide the team in developing custom sales programs and campaigns tailored to large retailers and industry partners.
• Represent the company at industry events, trade shows, and with major clients.
• Lead cross-functional planning and ensure consistent messaging and service across all customer-facing departments.

• Proven success in sales leadership roles with national scope and multimillion-dollar revenue goals.
• Strong B2B experience, particularly in retail and vendor relationships (automotive sector preferred).
• High emotional intelligence with an ability to inspire and lead high-performing teams.
• Exceptional analytical skills and business acumen.
• Adept at negotiation, strategic planning, and competitive market positioning.
• Ability to prioritize, delegate, and oversee multiple concurrent initiatives.
• Excellent written and verbal communication and presentation skills.

• Achieve quarterly and annual sales revenue targets across all major channels.
• Implement sales enablement tools and resources to increase team efficiency.
• Drive a minimum of 10% YoY sales growth through strategic account management and new market penetration.
• Launch and scale at least one new major marketing initiative annually with measurable ROI.
• Maintain national account retention rate above 90%.
• Collaborate with marketing to improve lead conversion rates and customer engagement metrics.
• Secure at least one new national retail partner to offer one or more current retail products annually.

Immediate Supervisor:
Chief Commercial Officer

• National Sales Director
• Sr. National Account Managers
• Strategic Account Managers
• Director of Marketing & Communications
• Ecommerce Manager

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• Minimum of 10 years in sales with at least 5 years of progressive leadership.
• Experience managing large national accounts and complex B2B sales cycles.
• Automotive vendor or aftermarket industry experience strongly preferred.
• Familiarity with CRM platforms and analytics tools.
• Willingness to travel as needed to support client relationships and field operations.

• Executive

• Full-time

• Sales and Business Development

• Motor Vehicle Manufacturing