Senior Director, Digital Marketing

Overview

Senior Director, Digital Marketing

We are seeking a Senior Director, Digital Marketing to lead and scale our digital ecosystem across a nationwide network of physical therapy clinics. This role is responsible for driving patient acquisition and engagement through best-in-class websites, SEO, paid media, email marketing, content, and an optimized digital patient experience.

This leader will oversee 50+ partner brand websites, manage a high-performing team, and partner closely with partner brand leadership to ensure digital efforts directly support clinic growth and access to care.

• Health, Dental, Vision insurance.
• PTO
• Paid Holidays
• Sick Days
• Much, much more.

This is a in office position based in Louisville, KY

Starting Pay $135,000

• Lead the digital marketing strategy that drives patient demand, conversion, and clinic-level growth.
• Oversee the management, optimization, and governance of 50+ websites, ensuring strong UX, performance, accessibility, and compliance.
• Lead SEO and local search strategy to maximize visibility and appointment demand across markets.
• Lead paid media strategy and optimization across search, social, and display channels.
• Oversee email marketing and content strategies that support acquisition, retention, and patient education.
• Establish and track performance metrics including traffic, conversion, CPA, appointment volume, and ROI.
• Lead, develop, and scale a high-performing digital marketing team.
• Manage agency and vendor partners to extend capabilities and drive results.
• Collaborate cross-functionally with operations, clinical, brand, IT, and analytics teams.

• Bachelor’s degree, preferably in Marketing or Business Administration
• 8–12+ years of progressive digital marketing experience, preferably in healthcare, physical therapy, or multi-site consumer services.
• Proven experience managing large, multi-website environments.
• Deep expertise in SEO, paid media, email marketing, content, and conversion optimization.
• Strong understanding of local market and patient acquisition marketing.
• Experience leading and developing teams in a growth-oriented environment.
• Data-driven mindset with strong analytical and optimization skills.
• Familiarity with healthcare compliance, privacy, and accessibility standards a plus.