Digital Content Strategist

You Can Change the Life of One to Care for the Lives of Many!

At Galen College of Nursing, we educate and empower nurses to change lives. Since 1989, we’ve dedicated our work to delivering high-quality nursing education with a student-first mindset. As one of the largest private nursing colleges in the country, we combine the support of a close-knit learning environment with the strength of a nationally recognized institution, HCA Healthcare.

That same passion for excellence in the classroom extends to our offices. At Galen, you’ll find a culture deeply rooted in collaboration, innovation, and a shared commitment to improving the future of healthcare. Your work directly touches the next generation of nurses, and your contributions help our students pursue their dream of a compassionate career.

If you’re looking for a career where you can make a difference, grow professionally, and be part of a caring team, we’d love for you to apply for the Digital Content Strategist position today!

to learn more about Galen!

As a Digital Content Strategist at Galen College of Nursing, you will architect and optimize the College’s digital content ecosystem to strengthen brand visibility, enhance organic discoverability, and support prospective student engagement across all digital touchpoints.

This role blends strategic insight, audience intelligence, SEO/AEO expertise, and cross-channel content planning to position Galen as a national leader in nursing education and thought leadership. You will guide the development of high-impact digital content experiences, ensuring they are aligned with brand goals, optimized for search and emerging AI-driven discovery channels.

• Lead the development and continuous refinement of Galen’s digital content strategy to elevate brand authority, organic discoverability, and LLM/AE visibility.
• Use SEO, AEO, analytics, and audience insights to inform content priorities, channel selection, and narrative direction.
• Build structured content frameworks - journey maps, content funnels, taxonomies, and metadata strategies - to enhance alignment across channels.
• Develop and maintain an institution-wide editorial calendar rooted in search-driven and audience-driven insights.
• Collaborate with internal and external creative partners to produce high-quality content across formats (articles, blogs, emails, landing pages, videos, infographics, whitepapers).
• Guide content teams in shaping unified, omni-channel narratives that reflect Galen’s brand voice and educational leadership.
• Partner with the Webmaster and the enrollment marketing team to create and optimize web content, program pages, and user pathways.
• Partner with and provide strategic direction to two Social Media Specialists, ensuring social content aligns with SEO/AEO strategy, brand messaging, and larger campaign initiatives.
• Ensure strong alignment between digital content and social media programming to maximize engagement, reach, and user behavior data.
• Monitor, analyze, and report on performance across all digital platforms - including website, organic search, and organic social - to translate insights into actionable optimization strategies.
• Plan, execute, and evaluate A/B tests, conversion experiments, and engagement tests to drive measurable improvements.
• Leverage analytics to evaluate end-to-end user experience and recommend strategic enhancements.
• Edit, proofread, and elevate content to ensure consistency, clarity, and alignment with brand guidelines.
• Establish and maintain content governance standards, documentation, and best practices.
• Integrate audience feedback, user behavior insights, and stakeholder input to continuously evolve content strategy.
• Identify opportunities for new content formats, thought leadership, and digital storytelling.
• Surface insights and recommendations that help differentiate Galen in a competitive higher-education landscape.
• Other duties as assigned.

• 7+ years of experience in digital content strategy, content marketing, or a closely related discipline.
• Demonstrated expertise in SEO/AEO, web performance analytics, and multi-channel content optimization.
• Proven…