Analyst, Marketing Analytics Capabilities

Analyst, Marketing Analytics Capabilities

Join Humana's Integrated Marketing Analytics team as an Analyst, Marketing Analytics Capabilities. You’ll support the development and maintenance of tools that power our marketing analytics ecosystem.

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This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$97,900.00/yr - $/yr

As a member of the Marketing Analytics Capabilities team, you’ll assist in enhancing and maintaining marketing analytics platforms that support performance measurement and strategic decision‑making. You’ll contribute to tool governance, documentation, and adoption efforts, helping ensure stakeholders have access to reliable, user‑friendly solutions that drive insight and impact.

• Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM) platforms and other solutions that enable performance measurement, attribution, and strategic insight generation (e.g., multi‑touch attribution).
• Assist in coordinating with third‑party partners for solutions such as identity resolution and audience data enrichment.
• Collaborate with internal data scientists and marketing analytics peers to enable development of advanced methodologies like multi‑touch attribution.
• Contribute to documentation and governance efforts to ensure tools are well‑managed roue, accessible, and aligned with business needs.
• Help monitor platform usage and gather stakeholder feedback to support continuous improvement and adoption of analytics solutions.
• Participate in cross‑functional initiatives to enhance the marketing analytics ecosystem and promote data‑driven decision‑making.

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