Digital Marketing Manager

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21CV is a celebrity-brand–focused Consumer Packaged Goods (CPG) company led by a team of experienced operators who build and scale high-performing brands. We partner with celebrities who bring authentic passion and personal investment to their ventures.

Our mission is to create high-quality, authentic CPG brands that reflect the personalities and values of our celebrity partners, delivering innovative products that inspire and connect with fans worldwide. We leverage celebrity influence and creative brand-building to convert fan bases into loyal consumer bases.

Now a proud portfolio company of 21CV, InStyle 21 is an established personal care and fragrance brand built on accessibility, quality, and everyday luxury. As we prepare to expand into the celebrity and lifestyle product space, we are seeking talented digital manager to drive growth and position InStyle 21 for the next chapter—one that includes a portfolio of brands ranging across the consumer need spectrum.

The Digital Marketing Manager will be our digital market expert will play a hands‑on role in building, executing, and optimizing the digital marketing strategy for InStyle 21. This role combines creative storytelling with analytical rigor and requires a deep understanding of digital commerce - particularly Amazon, direct to consumer selling and other e-commerce platforms.

The ideal candidate brings experience in CPG or beverage marketing (ideally personal care or beauty), fluency across digital marketing channels, and proven success driving brand growth through content, paid media, and online retail performance.

You will collaborate closely with our General Manager, VP of Marketing, external agencies, and cross‑functional partners to ensure our digital efforts amplify brand storytelling, accelerate sell‑through, and strengthen our connection to consumers.

• Manage daily operations and optimization of the brand’s Amazon storefront and product listings (A+ content, SEO, imagery, ratings, reviews). Includes directing and overseeing the efforts of our Amazon agency.
• Oversight of our website. Includes all aspects (content, promotions, copy, Woo Commerce plug in management, sales tax reporting, etc.) except programming. Includes managing the vendor who does the programming.
• Partner with sales and operations teams to ensure inventory, pricing, and promotional alignment.
• Analyze and report on Amazon performance, leveraging insights to improve conversion, rankings, and advertising ROI.
• Explore additional digital marketplaces and retail partners (e.g., , ) for brand expansion.

• Plan, execute, and optimize digital marketing campaigns across paid social, search, display, influencer, and email channels.
• Partner with creative and agency teams to develop engaging content that aligns with brand voice and product positioning.
• Build and manage content calendars, ensuring consistent brand storytelling across platforms.
• Oversee performance tracking, reporting, and optimization of digital marketing spend.

• Collaborate with internal teams to bring brand campaigns to life through compelling digital assets, landing pages, and copy.
• Translate brand strategy and celebrity partnerships into digital experiences that connect emotionally and drive action.
• Support influencer and social collaborations that amplify reach and engagement.

• Use data and analytics tools (Google Analytics, Amazon Brand Analytics, etc.) to monitor KPIs, identify insights, and guide decisions.
• Track and report campaign performance to leadership with actionable recommendations.
• Continuously test creative, messaging, and targeting strategies to maximize return on ad spend.

• Oversee and direct the efforts of one, fresh out of school, junior professional.
• Build their experience, confidence and productivity with meaningful projects and gentle but firm direction for delivery of on‑time, under budget Social Media programming. Must encourage any/all direct reports to grow…