Director, Content & Design

Description

The Director of Design & Content is the creative leader responsible for shaping, elevating, and executing Dan-O’s visual and content expression across all touchpoints. This role owns creative direction, concept development, and day-to-day execution, ensuring the brand shows up consistently, creatively, and on time. This is both a hands-on creative role and a strategic leadership role.

• Own and evolve Dan-O’s visual identity, creative standards, and content voice.
• Ensure all creative work aligns with brand positioning, tone, and purpose.
• Serve as the creative decision-maker while encouraging strong ideas from the team.
• Continuously raise the creative bar while staying true to the Dan-O’s brand.

Lead creative conception for:

• New product launches
• Seasonal and evergreen campaigns
• Email marketing
• Paid and organic digital media
• Retail and shopper marketing assets
• Translate marketing briefs into clear creative direction and standout concepts.
• Ensure creative ideas are platform-appropriate and execution-ready

• Drive content development, including concepting and staging content, based on the annual marketing calendar.
• Ensure a steady pipeline of high‑quality content across:
  • Email
  • Social (organic & paid)
  • Website & e‑commerce
  • Video platforms
• Balanced planned content with real‑time and opportunistic moments.
• Ensure content ladders up to broader brand and business goals.

• Lead, mentor, and develop a creative team, including videographers/photographers, content producers and designers.
• Set clear priorities, timelines and expectations for the team.
• Manage creative workflows to ensure projects are delivered on time and on brief.
• Partner with marketing leadership to resources projects appropriately.
• Foster a collaborative, positive and high performing creative culture.

• 8+ years of experience in creative, design or content roles.
• 3+ years of experience leading or managing creative teams.
• Strong background in brand design, content and campaign development.
• Proven ability to concept, not just execute.
• Experience working with fast‑paced brands or consumer products.
• Experience in CPG, food, beverage, or lifestyle brands.
• Video‑first mindset with an eye for storytelling.
• Experience working with founder or personality‑driven brands.

• Demonstrates strong creative instincts with a sharp eye for detail.
• Communicates clearly and confidently, both written and verbal.
• Stays organized, proactive, and consistently meets deadlines.
• Balances big‑picture strategy with hands‑on execution.
• Manages multiple projects simultaneously without losing momentum.