Social Media Manager

Confidential Client:
Social Media Manager

Location: Louisville, KY

Experience Level: 1-3 years

Status: Part-time, flexible

We’re hiring on behalf of a Louisville-based entrepreneur who leads several lifestyle, personal brand, and real estate–adjacent ventures. These brands share a modern aesthetic, a creative point of view, and a strong connection to the local community.

As these ventures grow, we’re looking for a part-time Social Media Manager who can bring polish, consistency, and a cohesive visual identity across a small portfolio of Instagram accounts. This role blends content planning, simple DIY content creation, modern aesthetic storytelling, and hands‑on social execution, perfect for someone who loves shaping the look and feel of lifestyle-forward brands.

• Build monthly content calendars including themes, concepts, and captions.
• Shape the visual identity for each account, ensuring everything feels cohesive and elevated.
• Bring trend‑aware creative ideas for reels, styling, and lifestyle storytelling.
• Audit and refresh existing accounts to establish a clean, intentional aesthetic.

• Use provided photo and video to build polished, on‑brand posts
• Capture simple DIY social content when needed (photo video, b‑roll, etc.)
• Edit short‑form video (Reels/Tik Tok style) using Canva or basic Adobe tools
• Create simple social graphics or layouts
• Source or curate supplemental content

• Schedule, post, and manage content primarily on Instagram.
• Maintain a consistent posting rhythm across several related brand identities.
• Handle light community management (comments, DMs, basic engagement).
• Track simple performance metrics and provide monthly insights to guide future content.
• Work directly with the brand owner to refine voice, tone, and vision for each account.
• Source, curate, or lightly produce content aligned with lifestyle and personal brand aesthetics.
• Ensure content feels modern, relevant, and reflective of each vertical’s personality.
• Help prepare accounts for new‑year announcements and ongoing momentum.

• 2–5 years of experience in social media management, content creation, or a similar role.
• Strong visual instincts and familiarity with lifestyle, fashion, and design‑forward content trends.
• Able to shoot simple social content on a phone with good composition and style
• Comfortable with light video editing
• Organized, dependable, and comfortable managing several accounts at once.
• A point of view, you bring ideas and can help shape a brand’s identity over time.
• Louisville‑based preferred for ease of collaboration.

• Experience with Adobe Creative Suite
• Basic motion graphics or transitions for short‑form content.
• Experience in lifestyle, fashion, or real estate adjacent industries.