Associate Director of Sales
Listed on 2026-01-23
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Business
Business Administration, Operations Manager, Client Relationship Manager
Overview
When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.
Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.
Job OverviewPosition: Associate Director of Sales (ADOS)
Purpose: The ADOS is responsible for supporting and assisting the Sales and Marketing team in achieving the Community’s occupancy and revenue goals. Responsibilities include managing the community’s sales and marketing database (CRM), maintaining appropriate sales collateral, supporting the scheduling and execution of on-site sales and marketing events, and coordinating resident move-in administrative activities. Under supervision, the ADOS may advance leads through the sales process, including conducting callouts, taking call-ins, and giving presentations with internal customers.
Responsibilities& Qualifications
Essential Duties
- Assist the Sales and Marketing team in maintaining proficiency in the customer relationship management (CRM) lead tracking system.
- Support the Sales and Marketing team by maintaining all current prospect records in the CRM lead tracking system.
- Support the Executive Director (ED), Director of Sales and Marketing (DSM), and Director of Sales and Operations (DOS) in building positive relationships with prospects by understanding Sunrise products and how Sunrise can meet customer needs.
- Assist the ED, DSM, and DOS by ensuring model suites/apartments are well maintained and presentable.
- Support the ED, DSM, and DOS in setting, tracking, and accomplishing sales goals in a timely manner.
- Demonstrate effective telephone skills to produce qualified leads and appointments.
- Prepare the resident’s Administrative File according to Sunrise and state/province-specific regulatory requirements where applicable.
- Manage the move-in process as outlined in the Resident Move-In Checklist.
- Meet with the resident and/or family on the day the Move-In Fee is placed and review the Move-In Packet, ensuring all information is explained.
- Coordinate and facilitate the Resident Assessment with the Resident Care Director (RCD) and Assisted Living Coordinator (ALC)/Reminiscence Coordinator (RC).
- Ensure all Sunrise and required state/province forms are completed by the resident and/or family on or before move-in date.
- Schedule the Resident Agreement Signing on Move-In day, collect remaining paperwork, and review the welcome packet with resident and family members.
- Orientate the resident and family to the community, present the room, and explain telephone and emergency procedures, services (hair care/salon, transportation, activities, etc.).
- Arrange lunch or dinner for the resident and family members on Move-In day.
- Ensure the suite/apartment is ready for Move-In using the Suite Readiness Checklist and communicate readiness needs with the Maintenance Coordinator.
- Maintain an open dialogue with the resident and/or family from move-in through transition to identify needs.
- Initiate communication with the resident’s physician and/or family to ensure completion and delivery of the Physician’s Statement and any state-specific forms.
- Assist the resident and family in making an emotional connection to the new community through awareness, integration, socialization techniques, and engaging activities.
- Maintain confidentiality of resident information at all times.
- Facilitate the Sunrise Founders Club ensuring all Founders Club benefits are received by the resident and/or family as applicable for new communities.
- Partner with the community team to ensure compliance with national/provincial regulations pertaining to occupational health and safety, promote Risk Management programs, and adhere to safety rules…
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