Senior Director of Medical Channel

We are seeking a transformational Senior Director to architect and scale our Medical business by launching a new Medical channel focused on the 65+ demographic while revitalizing our Integrated Medicine channel. This individual will drive strategy and execution across brand development and sales, building partnerships with healthcare professionals and organizations to accelerate growth in the medical business.

The ideal candidate is currently operating at least at the Director level and is already delivering results at a Senior Director capacity but without the title. We’re looking for a hard charger who is hungry for the next step in their career, thrives in a fast-paced environment, and is eager to make an immediate impact.

• Define and build out our new medical channel focusing on ACO’s, Physicians and then beneficiaries. Defining customer needs and sales approach for each.
• Revitalize our current Integrated Medicine division (Massage therapists, Acupuncture etc) into a significant growth channel.
• Partner with senior leadership to shape the future of the medical business unit.
• Drive a results based and metric driven culture with KPI’s, P&L ownership, growth target responsibility and accountability.

• Position the company as a trusted partner in the medical CBD space, specifically around Consumer need-states of Pain, Stress and Sleep through science based content.
• Drive thought leadership, service focus, education, and awareness with healthcare providers and ACO’s.
• Prepare product specific materials, and marketing briefs in advance of any product launch.

• Build, lead, and scale sales initiatives across medical accounts.
• Build, lead and scale sales teams and approaches across both channels
• Develop key partnerships with medical distributors, clinics, and professional organizations.

• Work closely with product, marketing, and regulatory teams to ensure alignment and compliance.
• Provide insights from the medical channel to influence product innovation and portfolio strategy.

• Recruit, mentor and develop junior team members as necessary, building a pipeline of strong future leaders.

• 10 years of progressive experience in brand management, sales, or commercial leadership, preferably in healthcare, pharmaceuticals, wellness, or adjacent regulated industries.
• Proven track record of driving both brand visibility and revenue growth.
• Strong business acumen with the ability to manage P&L and growth strategies.
• Excellent relationship-builder with experience engaging medical professionals and decision-makers.
• Self-starter with the energy, ambition, and resilience to scale a division in a competitive market.
• Experience in CBD, nutraceuticals, or pharmaceuticals strongly preferred.
• Experience working with generating and deploying CME strongly preferred

• The chance to step into a senior leadership role and make your mark by building and growing the medical division.
• A dynamic, entrepreneurial culture where high performance is recognized and rewarded.
• Competitive compensation, bonus opportunities, and growth potential.

Charlotte's Web offers a diverse, quality work environment, a great compensation package, and a comprehensive benefits package. Our benefits include medical/dental/vision insurance, pet insurance, 401K match, short and long-term disability, paid days off, and sick time. We are an Equal Opportunity Employer.

Employees may be eligible for a discretionary bonus in addition to base pay. Annual bonuses are designed to reward individual contributions as well as allow employees to share in company results.

Recruiting for this role ends on March 30, 2026.