Sales Representative - Used Equipment

Overview

Louisiana Cat, a leading Caterpillar® partner, is seeking a Used Equipment Sales Representative based in Reserve, LA. Join a team dedicated to quality, safety, and customer success.

• Proactively identify and generate sales opportunities for used equipment through phone calls, emails, and follow‑ups.
• Build and maintain strong relationships with current and prospective customers to understand their equipment needs and offer tailored solutions.
• Develop a strong understanding of the various types of used equipment available, including Caterpillar machines, and effectively communicate this knowledge to customers.
• Provide accurate pricing, financing options, and product information to customers. Negotiate terms and close sales in a timely manner.
• Monitor inventory levels of used equipment, working closely with the sales and service teams to ensure products are available and ready for sale.
• Process orders, manage paperwork, and ensure that all transactions are handled efficiently and accurately.
• Work closely with the outside sales team, service departments, and management to ensure smooth sales processes and customer satisfaction.
• Stay up‑to‑date with market trends and competitor activity to identify sales opportunities and ensure Louisiana Caterpillar remains competitive in the marketplace.
• Provide post‑sale support, including coordinating deliveries, assisting with financing, and addressing any customer inquiries or issues.

• High school diploma required; bachelor’s degree in business, marketing, or related field is a plus.
• At least 2 years of inside sales experience, preferably in heavy equipment, construction, or related industries. Experience with used equipment sales is highly preferred.
• Strong understanding of heavy machinery and construction equipment, including Caterpillar products. Ability to quickly learn specifications and features of used equipment.
• Excellent communication and negotiation skills with a customer‑focused approach to selling. Proven ability to close sales and meet sales targets.
• Proficient in Microsoft Office Suite (Excel, Word, Outlook) and experience with CRM software (Salesforce). Familiarity with equipment management software is a plus.
• Knowledge or experience using CRM (Customer Relations Management) software such as  is highly preferred.
• Valid U.S. driver’s license with a clean motor vehicle record and ability to travel within the defined sales territory.

• Schedule:
  
  Monday – Friday 7:00 am – 5:00 pm.
• Ability to travel within defined sales territory and valid U.S. driver’s license with clean Motor Vehicle Record.

• Health, Dental, Vision, $50,000 Company‑Funded Life Policy (if enrolled in Health).
• Short‑ and Long‑Term Disability Insurance.
• Voluntary Accident, Critical Illness, Hospital Indemnity, Cancer, Supplemental Life and additional voluntary policies.
• 401K Plan with Company Match.
• Paid Holidays & Vacation.
• Technician Tool Loan Program up to $2,000.
• Safety Boot / Safety Prescription Glasses Allowances.
• Employee Discounts.
• Credit Union.
• Technician Career Development Program – Shop & Field Service Training.

• Strict compliance with PPE (personal protective equipment) safety regulations.
• Compliance with all Federal, State and Local safety and company regulations.
• Follow all Company Health, Safety & Environmental (HSE) procedures.
• Drug‑free workplace, including marijuana and THC products.

• Dedicated to fostering a safe and meaningful work environment that empowers employees and customers.
• Known for creating lasting partnerships, guided by strong company values, customer experience culture, and safety standards.
• Committed to long‑term growth and success of both employees and customers.
• Energy, focus, and passion delivering results because what we do impacts customers each and every day.
• Work across Construction, Electrical Power, Industrial, Marine Engines and Oil & Gas industries.
• Invest in training and development programs for employees to build their toolkit and career paths here at Louisiana Cat.
• Competitive pay and benefits, paid holidays and vacation, employee incentive programs and 401(k) company match…