Customer Manager

Customer Manager

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The Customer Manager is a salesperson responsible for being the sales expert for a designated customer, providing strategic customer insights and ensuring joint business plans are executed. The role works closely with Key Account Managers (KAMs) and other internal stakeholders to align on customer standards and business goals.

$57,000.00/yr – $78,500.00/yr

• Drive our clients’ business at assigned customers by increasing distribution and sales while staying within budget guidelines.
• Manage and coordinate sales activities through analysis of customer data, sales planning, and sales presentations.
• Act as a conduit between customers, Key Account Managers, and clients through product line presentations, new item presentations, and display selling.
• Manage and delegate KAM and client divisional initiatives (e.g., achieving parity pricing, maintaining Team Business Trackers, photo request presentation).
• Secure timely and accurate responses from customers to the KAM team/clients, including promotion forecasts.
• Manage selling recommendations from customers to grow and build the business long‑term.
• Attend and present in client meetings at designated customers.
• Attend and present in management team meetings.
• Conduct and manage customer meetings focusing on client promotional events, displays, and other initiatives.
• Build relationships with buyers and support departments at customers, working with KAM to recommend growth plans and execute tactics such as purchase orders, cost changes, contract execution, and merchandising execution.
• Develop and leverage relationships with key influencers and decision makers in assigned customers.
• Sell displays, period promotions, present business reviews, and new item introductions.
• Build and present product distributions based on previous performance using customer scan data.
• Present pricing disparities in assigned customers based on client recommendations; achieve parity pricing inline and versus competition.
• Take weekly photos based on client requests and needs.
• Acquire weekly pricing for clients based on their product(s).

• Meets or exceeds client goals for sales, distribution, share, pricing, shelving, and promotional volume.
• Launches strategies to pursue new opportunities.

• Implements retailer headquarters calls and penetrates key positions at the retailer to achieve sales goals.
• Ensures all retail pricing and indirect order guides within the division are updated by regularly correcting discrepancies.
• Secures client‑approved schematics for all client brands through coordination with schematic, reset, and retail departments.
• Ensures incremental sales through distribution of new products and maintenance of existing SKUs.
• Collaborates with the category management team to develop retailer presentations using database rationale such as SKU optimization, efficient promotion causal data, and lift analysis.
• Manages accounts to achieve the targeted ACV on innovation.

• Builds and maintains effective client and retailer relationships to ensure customer access and client perspective that we are connected and engaged with key stakeholders.
• Demonstrates sales accomplishments and areas of opportunity by developing sales presentations for customers and clients.
• Implements customer HQ calls and demonstrates the ability to penetrate key positions at the retailer.
• Offers strategic input pursuant to annual business plans, problem solving, and ongoing customer management, finding the intersection of retailer and client objectives and driving win/win scenarios.

• Direct Reports None.
• Indirect Reports May delegate work of others and provide guidance, direction, and mentoring.
• Travel and/or Driving Requirements Travel is not an essential duty and function of this job.

• Education Level: Bachelor’s Degree or equivalent experience.
• 2–4 years of sales or retail experience and knowledge of the CPG industry.
• Experience managing multiple projects simultaneously.