Communications Strategist

Overview

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Day - 08 Hour (United States of America)

This is a Stanford Blood Center job.

Stanford Blood Center

• Content and Communications Development and Execution

• Write, edit, format and distribute content for internal and external audiences in support of SBC brand and business objectives.
• Execute layout of design documents including guides and forms using Microsoft Word, Adobe InDesign and other Creative Cloud and web-based applications.
• Participate in and/or oversee writing, editing, production and distribution of digital and print publications, including newsletters, marketing materials and quality-controlled documents.
• Craft compelling external communications for the broader organization, generating engaging copy for a variety of media — from ads and emails to blog posts and patient stories — to inspire, educate and engage customers.
• Create compelling internal communications, coordinating with stakeholders across the organization and ensuring that planned communications are timely and accurate.
• Participate in and/or oversee writing, revising, routing and training for departmental SOPs and guidelines.
• Provide organizational support in writing, research, editing, proofreading through close collaboration with stakeholders.

• Social Media, Email & Text/Push Notification Messaging Strategy and Execution

• Provide strategic oversight for social media, email, and text/push messaging efforts, ensuring they align with organizational goals and communication priorities.
• Guide the development of content messaging frameworks for digital outreach, ensuring consistent brand voice and tone across platforms.
• Collaborate with department leadership to set goals, key performance indicators (KPIs), and best practices for social media, email, and text engagement.
• Ensure content strategy aligns with donor engagement initiatives, public relations efforts, and marketing campaigns.
• Identify opportunities for new digital engagement initiatives and innovative outreach methods.
• Monitor high-level trends and industry best practices, advising leadership on emerging opportunities and potential risks.
• Support leadership in understanding the impact of digital communications, using insights.

• Content and Communications Strategy

• Develop and execute a content strategy to ensure organizational content is consistent with SBC brand, style and tone.
• Serve on the daily Production team to ensure consistent messaging for critical need and daily donor communications.
• Participate in and represent for Marketing and Communications in change controls for regulatory process communications.
• Support communications planning for organization-level projects.
• Convey an understanding of who (audience), what (message), where (channel), when (timing) and why (business purpose) in discussions.
• Work with leadership to develop messaging campaigns in alignment with the SBC brand and strategic goals.
• Facilitate departmental content meetings, including brainstorming, discussion and ensuring strategy moves through execution.
• Produce and maintain departmental tools such as the editorial style guide, brand messaging guide, and communications process documentation.
• Propose best communications practices to leadership and work in close partnership with stakeholders to ensure content and messaging strategy aligns with organizational strategic plan.

• Special Projects

• Develop and oversee departmental projects and strategies (e.g., Annual Report, PULSE newsletter, DEI-A Calendar, etc.) from concept to completion to meet business objectives.
• Support data gathering related to communications efforts to inform strategy, build a strong understanding of industry, customers, content channels and competition to best position SBC brand.
• Conduct content audits and identify opportunities to improve, repurpose or develop new content.

• Standard duties

• Comply with governmental regulations and Stanford Health Care and Blood Center policies regarding health and safety. Observe and support good health and safety…