Business Development Representative

Position Summary

Fasteners Direct is seeking a Business Development Representative to join our Marketing team and support revenue growth through demand generation, lead engagement, and qualification. This role is responsible for creating awareness, capturing interest, and converting prospects into Marketing Qualified Leads (MQLs) aligned with Fasteners Direct's ICP.

The BDR serves as a critical bridge between Marketing and Sales—ensuring only high-quality, sales-ready opportunities are passed to Account Executives for pipeline progression and close.

• Execute inbound and outbound marketing-driven prospecting to generate awareness and interest in Fasteners Direct's solutions.
• Engage prospects across multiple channels, including email, phone, social selling, and campaign-driven outreach.
• Support and amplify marketing campaigns by following up on inbound leads and target accounts.
• Identify and act on buying signals generated through marketing activity and engagement data.

• Qualify leads against Fasteners Direct's ICP and buyer readiness criteria.
• Convert engaged prospects into Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Disqualify non-ICP or low-intent leads to protect funnel efficiency and reduce Customer Acquisition Cost (CAC).

• Schedule discovery calls and meetings for Account Executives and Client Success Consultants.
• Deliver structured, high-quality handoffs that include qualification notes, pain points, goals, and engagement history.
• Partner with Sales to ensure alignment on lead quality, feedback loops, and conversion outcomes.

• Develop deep familiarity with Fasteners Direct's products, systems, and market positioning.
• Clearly communicate marketing-approved messaging and value propositions during prospect interactions.
• Gather voice-of-customer insights and feedback to inform marketing campaigns and messaging optimization.

• Manage and track all lead activity within Fasteners Direct's CRM and marketing automation systems.
• Ensure accurate attribution of marketing touchpoints to support funnel analysis and CAC reporting.
• Maintain clean data to enable effective reporting, forecasting, and campaign optimization.

Success in this role will be measured primarily by marketing and revenue-influence metrics
, including:

• Marketing Qualified Leads (MQLs) generated
• MQL-to-SQL conversion rate
• Lead-to-opportunity conversion rate
• Speed-to-lead response time
• Pipeline influenced by marketing-sourced leads
• Customer Acquisition Cost (CAC) influence
• Cost per MQL / Cost per Opportunity
• Campaign follow-up and engagement rates
• Data quality and CRM compliance

• Education: Bachelor’s degree in marketing, business, communications, or a related field preferred.
• Experience: 1–2 years in demand generation, marketing development, sales development, or customer engagement roles.
• Industry
  
  Experience:
  
  Experience in industrial distribution, manufacturing, or B2B environments is a plus.
• Communication
  
  Skills:
  
  Strong written and verbal communication skills with the ability to engage, qualify, and educate prospects.
• Marketing Mindset: Comfortable working with campaign data, conversion metrics, and funnel analytics.
• Cross-Functional Collaboration: Proven ability to work closely with Sales while maintaining marketing ownership of lead quality.
• Technical
  
  Skills:
  
  Proficiency in CRM platforms; experience with marketing automation tools is highly desirable.

• Competitive compensation with incentive opportunity
• Profit sharing through our "Growth by Sharing" program
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and paid holidays
• Clear marketing ownership - this role directly impacts demand generation, funnel health, and CAC efficiency
• Career growth opportunities within Demand Generation, Marketing Operations, or Revenue Marketing
• A collaborative culture with strong alignment between Marketing and Sales and shared revenue accountability