Media Planner

Location: Iowa

Additional Considerations (if any):**
- **** At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.
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* Job Description:

***
* Job Title:

** Media Planner
** Department:
** Retail Media
** FLSA:
** Exempt
* * General Function:
** The Media Planner is a key member of the Red Media – Hy-Vee Media Network team. This role is responsible for developing strategic, omni-channel media plans, leveraging onsite, offsite, and in-store tactics to drive business results for our brand partners. The Media Planner will work cross-functionally with Sales, Analytics, Marketing, and Ecommerce to develop audiences, determine products, and ensure proper and timely execution.
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* Core Competencies:

*** Partnerships* Growth mindset
* Results oriented
* Customer focused
* Professionalism
* * Reporting Relations:
** Accountable and

Reports to:

Director, Media Planning & Ad Operations Positions that Report to you:
None
*
* Primary Duties and Responsibilities:

*** Develop and implement media strategies aligned with marketing objectives and target audience demographics.
* Analyze market trends and consumer behavior to optimize media plans.
* Maintain relationships with media vendors to ensure competitive pricing and added value opportunities.
* Negotiates media buys, pricing, and media placement scheduling with vendors.
* Conduct research to identify target audiences and media consumption habits.
* Utilize demographic data and market research to refine media strategies.
* Monitor and analyze the performance of media campaigns, providing insights and recommendations for optimization.
* Utilize analytics tools to track key performance indicators (KPIs).
* Work closely with creative teams to ensure that ad creatives align with media strategies.
* Provide input on ad formats and placements for maximum impact.
* Stay up to date on industry trends, emerging technologies, and new media opportunities.
* Recommend innovative and effective media solutions to enhance campaigns.
** Knowledge, Skills, Abilities, and Worker Characteristics:
*** Previous experience with Sponsored Products, Onsite Display, Offsite Media, and In-Store Media
* Strong attention to detail
* Proficient computer skills including Excel
* Exhibits a great attitude with good relationship building skills
* Ability to communicate well in written form and verbally
* Takes initiative, forward-thinking, resourceful and curious, with the ability to work across different departments
* High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends.
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* Education and Experience:

*** Bachelor's degree in Marketing, Advertising, Communications, or a related field.
* 2-3 years related experience, preferably in an agency or retailer setting
* Strong analytical and strategic thinking skills.
* Excellent negotiation and communication skills.
* Familiarity with media planning tools and software.
* Ability to work collaboratively in a fast-paced environment.
* Detail-oriented with strong organizational skills.
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* Physical Requirements:

*** Visual requirements include: ability to see detail at near range with or without correction.
* Must be physically able to perform sedentary work: operating a computer, occasionally lifting or carrying objects of no more than    10 pounds, and occasionally standing or walking.
* Must be able to meet with customers.
* Must be able to perform the following physical activities: stooping, kneeling, reaching, handling, grasping, feeling, talking, hearing and repetitive motions.
*
* Working Conditions:

** The duties of this position are performed in a both field and office settings where there is weekly pressure to meet deadlines.
** Equipment Used to Perform Job:
** Laptop and/or desktop computer, telephone, copier, Fax, printer, PC with Microsoft Office programs and other software relevant to specific  position.
** Financial Responsibility:
** Budget Management
** Contacts:
** Daily contact with key Red Media stakeholders, marketing, ecommerce, creative, and billing teams in addition to brand partners and technology vendors.
** Confidentiality:
** Access confidential information, including advertising rates, pricing information, and store sales and marketing events.

Are you ready to smile, apply today.
* Employment is contingent upon the successful completion of a pre employment drug screen.
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