Marketing Manager - Tulane University Dining

Title:

Marketing Manager - Tulane University Dining

Requisition #: 613848

Location:

New Orleans, LA, US, 70118

The Guest Experience Leader will be responsible for earning the repeat business of students, parents, faculty, staff ,clients and the community by establishing Tulane’s Dining Program as the best in the country. The ideal candidate is a collaborative, innovative thinker with a passion for food, a knack for engaging with diverse audiences, and experience marketing in the New Orleans hospitality industry.

You will help develop and continuously tell our ongoing story around our people, our purpose, and our food.
This role serves as a liaison between Aramark’s Marketing team and client’s account locations, ensuring that client and consumers’ needs are met, while adhering to Aramark standards. This is an on-site role based on Tulane University’s campus, with additional responsibility for hospitality at the downtown campus, and Primate Research Center in Covington, LA.

• Proactively collaborate with diverse audiences to build a dining program that earns a reputation as a culinary destination in a legendary food city
• Clearly define and communicate our brand's value proposition
• Inspire team members at all levels to buy into a culture of service excellence
• Routinely and respectfully challenge the status quo to foster continuous innovation
• Lead a team of specialists and interns with focuses on student engagement, event planning, social media andmore
• Discover, develop and pitch stories to local and national media
• Direct promotional implementation of national retail brands including Dunkin, Pei Wei, Hal Hal Shack, Starbucks We Proudly Serve, Twisted Taco and more
• Conduct market research including focus groups, surveying, campus mapping, industry trends, and actively pursue and promote solutions created as a result of the feedback
• Strategic Planning, Innovation and Creativity:
  Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
• Sales Support:
  Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request for Proposal (RFP) responses, sales presentations, and Client Business Reviews (CBRs)
• Marketing:
  Coordinate special events, promotions, marketing collateral, media interaction, public relations,website updates, social media marketing
• Build and manage relationships with clients, organization department heads, subgroups/community groups, and other outside agencies
• Take advantage of established systems and processes to focus creative energy on program differentiation
• Availability to occasionally work nights, weekends and non-traditional hours

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

• Requires at least 3 years of product, marketing and / or merchandising experience
• Requires people management experience for at least 2-3 direct reports
• Requires a bachelor’s degree or equivalent experience in business or marketing
• Strong time management and prioritization skills needed.
• A proven ability to increase sales and measure the impact/return on investment on implementation of programs
• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills
• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks
• Valid driver’s license and vehicle

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

Equal Employment Opportunity Statement

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not…