Social Media Engagement Specialist , LA

Job Title

Social Media Engagement Specialist

University of Texas at Arlington

Location:

Arlington, TX (Central area). This is a full-time position in the VP Marketing, Communications, and Engagement department.

The Social Media Engagement Specialist will be a customer-service dynamo to pioneer UTA's social community management on Meta platforms (Facebook, Whats App, etc.), X, Linked In, and Reddit. You ll respond to posts and comments, build processes from scratch to address community needs, and craft response strategies that embody our Maverick grit. Using sentiment and brand tracking, you ll spot trends and turn them into wins.

• Monitor and respond to comments, mentions, and posts across UTA s social platforms in real time, delivering on-brand replies that spark connection.
• Create response guidelines and tone-of-voice strategies tailored for Meta, X, Linked In, and Reddit.
• Tap sentiment analysis and brand-tracking tools (e.g., Sprout Social, Brandwatch) to read the room, catch trending topics, and flag risks or opportunities.
• Share community feedback and sentiment insights with leadership, pitching ideas to sharpen online edge.
• Partner with Marketing, Messaging, and Engagement, Admissions, Student Affairs, Alumni, and campus marketers to sync responses with UTA s goals.
• Build and refine a process—from zero—to escalate community needs (e.g., student registration questions) to the right teams quickly.
• Perform other duties as assigned.

• Associate s degree in communications, marketing, or a related field.
• Two (2) years of social media or community management experience, ideally in a customer-facing role.

• Bachelor s degree in communications, marketing, or a related field.
• Experience using tools like Hootsuite, Sprout Social, or Brandwatch, using data to steer the ship.

• Demonstrated skill in managing and engaging across multiple social media platforms (Meta, X, Linked In, Reddit).
• Ability to adapt tone, voice, and messaging style effectively to suit each platform s unique audience and norms.

It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.

It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status.

The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University s compliance with this policy.

The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse area with a large and dynamic community, and is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge. UTA is designated as a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI) and is among top performers in diversity, research activity, and global impact.

The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in…