Marketing Analyst

Location: Iowa

Additional Considerations (if any):**
- **** At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.
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* Job Description:

***
* Job Title:

** Marketing Analyst
** Department:
** IT
*
* Pay Type:

** Salaried
* * General Function
** The Marketing Analyst is responsible for bringing analytical rigor, forecasting discipline, and performance measurement to our annual marketing planning and ongoing monthly forecasting process. This role owns the development of marketing performance insights, supports the annual marketing budget and investment allocation process, leads our test-and-learn roadmap, and helps drive an always-on measurement framework to inform media and channel investment decisions.
** Reporting Relations
** Accountable and

Reports to:

Principal Product Manager Positions that Report to This Role:
None
** Primary Duties and Responsibilities
**** Annual Marketing Budgeting & Forecasting
*** Lead the analytical component of the annual marketing planning process, including investment sizing, spend allocation modeling, and ROI-based strategic recommendations.
* Develop and maintain monthly marketing performance forecasts tied to sales, loyalty engagement, media effectiveness, and campaign results.
* Partner with Finance to ensure alignment between marketing plans, budget guardrails, and corporate financial targets.
* Create executive-ready reporting that clearly communicates variances, drivers, and implications to leadership.
** Media Mix Modeling & Incrementality Measurement
*** Lead the integration and ongoing refinement of Media Mix Modeling (MMM), partnering with internal teams and external modeling partners.
* Translate MMM outputs into actionable channel-level guidance on spend reallocation, budget adjustments, and investment scenarios.
* Own the always-on control/holdout measurement strategy to understand incremental impact of media, loyalty, and promotional activities.
* Establish measurement standards, ensuring consistent methodologies across channels and campaigns.
** Test & Learn Roadmap
*** Own a prioritized test-and-learn roadmap that aligns to business priorities, loyalty strategy, media planning, and innovation opportunities.
* Design experiments with clear hypotheses, control frameworks, power sizing, success metrics, and operational execution guidance.
* Partner with channel owners, merchant teams, loyalty, and media teams to deploy testing and ensure learnings drive continuous optimization.
* Document learnings and create “playbooks” to accelerate scaling of winning strategies.
** Performance Reporting & Insights
*** Develop dashboards and executive scorecards that deliver timely visibility into channel, campaign, loyalty, and customer performance.
* Translate complex data into clear business insights and strategic recommendations.
* Present findings to Marketing Leadership, Merchandising, Operations, and Finance stakeholders in clear, concise narratives.
** Knowledge, Skills, Abilities, and Worker Characteristics
*** Excellent analytical and critical-thinking skills with the ability to turn insights into strategic recommendations.
* Strong communication and presentation skills – able to simplify complex data for non-technical audiences.
* Ability to manage multiple projects in a fast-paced, cross-functional environment.
* Deep curiosity for consumer behavior, retail trends, and data storytelling.
** Experience and Education
*** Bachelor’s or Master’s degree in Marketing, Data Science, Statistics, Economics, or a related field
* 5-7 years of experience in marketing analytics, retail analytics, media measurement, or data-driven marketing roles.
* Proven experience with forecasting models, media mix modeling, attribution methods, and incrementality measurement.
* Strong background in data visualization tools.
* Experience with marketing data platforms (Google Analytics, Nielsen, IRI, CRM systems, loyalty platforms, etc.)
** Supervisory Responsibilities (Direct Reports):
** None
* * Physical Requirements
*** This position may require some traveling and overnight stays.
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