Product Marketing Director, AI; Enterprise

Join to apply for the Product Marketing Director, Copado AI (Enterprise) role at Copado

Reports to:

VP, Product Marketing

Location:

Louisiana, Denver

Copado AI is the intelligence layer powering the entire Copado platform. From autonomous automation to explainable AI, Copado AI unifies automation, governance, and intelligence into a single enterprise‑ready experience.

Build, launch, and scale the Copado AI narrative—positioning the platform as the intelligence and automation engine behind every Copado product and enabling category leadership in autonomous agents, intelligent Dev Ops, and secure AI automation.

• Own the Copado AI story end‑to‑end—platform value, capabilities, and differentiation.
• Develop messaging across core pillars: autonomous agents, explainable AI & governance, intelligent insights & recommendations, security, trust, and compliance.
• Translate technical innovations (agent graph, explainability engine, AI‑driven orchestration) into compelling business value for enterprise IT, architects, executives, and Salesforce leaders.
• Build the AI‑led narrative in alignment with the Intelligent Dev Ops Platform and Agent Ops 360 vision.
• Operate as a core member of the Copado AI GTM Squad—partner daily with Product, Activation, Demand Gen, and Enablement.
• Create the First Call Deck, Primer Deck, AI Value Playbook, and executive stories that elevate Copado’s platform position.
• Partner with Market Activation to launch thought leadership, webinars, explainers, and AI showcases.
• Translate AI messaging into pipeline impact through Demand Gen channels, campaigns, ABM, and digital activation.
• Define the Copado AI category narrative—showing how Copado powers intelligent, secure, and autonomous Dev Ops.
• Partner with Corporate Comms to drive PR, analyst relations, and executive visibility around AI and Agent Ops.
• Support alliances with Salesforce, AWS, and ISV partners—build joint positions, co‑marketing kits, and platform showcases.
• Evangelize the Copado AI story across enterprise customers, SI partners, analysts, and community audiences.
• Build unified enablement for Sales, SEs, CSMs, and Partners—ensure every GTM team speaks a consistent AI narrative.
• Create demo storylines, objection handling, use‑case libraries, and persona‑specific value maps.
• Partner with Customer Activation to capture early‑adopter stories, ROI frameworks, and AI‑led success narratives.
• Track competitive AI trends across Dev Ops, testing, CI/CD, governance, and enterprise automation.
• Analyze message resonance, content engagement, and adoption patterns to iterate strategically.
• Provide the GTM squad with insights that shape roadmap prioritization and future AI investments.

• Copado AI Messaging Framework & Value Architecture
• Executive AI Narrative (for CEO, CPO, CMO, COO)
• First Call Deck, Primer Deck, AI Demo Storyboards
• Enterprise persona and use‑case documentation
• Partner co‑marketing kits, AI activation guides
• Launch KPIs: awareness, pipeline, adoption, analyst visibility

• 6–10+ years in B2B SaaS Product Marketing (AI, Dev Ops, automation, or platforms preferred)
• Proven success launching platform‑level capabilities or technical product lines
• Strong ability to translate complex AI innovation into simple, differentiated messaging
• Deep understanding of enterprise buyer journeys, Salesforce ecosystem dynamics, and AI governance trends
• Exceptional writing, storytelling, and narrative‑building skills
• Comfort working in fast‑moving GTM squads and cross‑functional leadership environments
• Analytical mindset grounded in metrics, adoption, and real customer insights

• Copado emerges as the definitive AI platform for Salesforce Dev Ops
• Every GTM team—Sales, SEs, Partners, Customer Success—can articulate the Copado AI value story with confidence
• AI becomes a measurable driver of pipeline, deal expansion, and customer adoption across all product lanes
• Copado AI gains recognition with analysts, partners, and the Salesforce ecosystem as a breakthrough in Agent Ops and Intelligent Dev Ops

AI is the strategic center of Copado’s future—and this role defines how the world…