Digital Marketing Manager

Organisation:
Swim England Contract Type:
Permanent

Qualifications:

No minimum/required qualifications

Working Hours:

Part time

Location:

Loughborough Salary:
Up to £30,400 (4 days a week; 28 hours; £38,000 FTE) Closing Date: 20th March 2026 23:59

Swim England, based in Loughborough, is seeking a Digital Marketing Manager to join their Institute of Swimming team.

About Us
Swim England is the recognised national governing body for swimming, artistic swimming, diving and water polo in England. We help people learn how to swim, enjoy the water safely, and maximise their potential in aquatic sport at every level — from community participation to world-class performance.

The Institute of Swimming (IoS) is our training and education arm, delivering high-quality qualifications, CPD, and learning experiences for instructors, coaches, tutors and aquatic professionals across the country. We are committed to providing excellent customer service and ensuring every learner and tutor receives the support they need to succeed.

Details:

• Salary up to £30,400 (£38,000 FTE)
• 4x days a week (28 hours)
• Minimum of 2x days a week on site

About the Role

We are seeking an experienced and strategic

Digital Marketing Managerto lead the development and delivery of digital marketing activity across the Institute of Swimming and Swim England.

Reporting to the Head of Institute of Swimming Marketing and Communications, you will be responsible for planning, implementing and optimising insight‑led digital marketing campaigns that support organisational strategy, grow course bookings and strengthen brand engagement. You will work collaboratively across teams and with external partners to ensure a joined‑up, audience‑focused approach to digital marketing.

This role requires strong commercial awareness, excellent communication skills and the ability to balance strategic thinking with hands‑on delivery across multiple digital channels.

Key Responsibilities

In this role, you will:

Develop and deliver a targeted digital marketing plan aligned to the strategic objectives of the Institute of Swimming and Swim England.

Plan, develop and implement full‑funnel digital marketing campaigns across web, CRM, social media and digital advertising channels.

Lead the development and implementation of digital strategies, including SEO, PPC, content, CRM and social media.

Support the management and development of the Institute of Swimming brand, ensuring brand values and identity are consistently represented across IoS and Swim England.

Develop, track and report on digital marketing KPIs, using insight to evaluate performance, identify trends and drive continuous improvement.

Support the design and development of engaging content suitable for digital channels.

Work collaboratively with internal teams to bring new courses to market and deliver effective launch campaigns.

Evolve and manage the Institute of Swimming website, ensuring a positive customer journey that supports SEO and drives course bookings.

Apply audience insight, segmentation and brand personas to improve engagement and inform contact strategies.

Build and maintain strong working relationships across the organisation, including Business Engagement, Marketing, Communications and Membership teams.

Manage relationships with suppliers and agencies, ensuring value for money and return on investment.

Keep up to date with digital marketing trends and developments, providing expert advice to support business growth.

Carry out any other duties within the scope, spirit and purpose of the role, in line with organisational policies and procedures.

Skills and Experience

Proven experience operating as a Digital or Marketing Manager or Executive across digital channels in a commercial environment.

Experience in developing, executing and analysing strategic marketing plans.

Extensive experience using a mix of paid and owned digital channels, including:

Digital marketing, Google PPC, SEO and analytics

Social media management and advertising

CRM and email marketing, including the use of CRM systems

Blog writing and content management

Content management systems and website management

Strong budget management and analytical skills, including…