Software Engineer L4 Ads Engineering

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Job Description

We launched a new ad-supported tier in November 2022 and are building an in-house world-class ad tech ecosystem to offer our members more choices in consuming their content. Our new tier allows us to attract new members at a lower price point while also creating a compelling path for advertisers to reach deeply engaged audiences.

We wrapped up our first two years of the journey and are well into year three with more exciting things to come!

The Ads Engineering team at Netflix is dedicated to creating a world-class advertising ecosystem that drives our advertising business. This team's mission is to develop advanced technology that ensures exceptional experiences for both our members and advertisers. Our responsibilities encompass a broad spectrum of products, ranging from sales and media planning to optimizing advertiser outcomes and execution. This includes inventory and order management, campaign execution, ad serving, audience and identity management, measurement, reporting, and finance.

We use several Netflix investments and innovations - a unique mix of client and server-side ad insertions, state-of-the-art content delivery systems, ad encoding recipes, content understanding, and metadata, etc. We deliver ads in a manner that’s thoughtful of our member’s viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving so that members only see the most appropriate ads for them.

Our team is faced with the enormous ambitions of building highly performant advertising systems and delivering high impact to our business by monetizing our incredible slate of content. As one of the newest entrants in the Connected TV advertising space that’s rapidly growing, we seek to build unique value propositions that help us differentiate us and become a market leader in record time.

Our roles come with expectations of delivering in a rapid clip, comfort with lofty goals and big ambitions, the visibility that comes with strategic initiatives, and responsibility and an appetite to operate like a startup within an established company.

We are looking for engineers to join us on this journey, to be a part of some exciting initiatives, and the talented teams who work on realizing our ambitious vision.

• Well grounded domain experience in any of the following areas:
  Ad Serving, Ads Identity & Audiences, Ads Creatives, Inventory & Forecasting, Campaign Management, Media Planning, Measurement, Reporting, or Ads Finance.
• General understanding of the advertising marketplace and landscape.
• Worked closely with ad operations to enable campaign setup, targeting, reporting and advertiser needs.
• Developed many cloud based applications and comfortable with modern programming languages (preferably object oriented).
• Familiar with A/B testing and experimentation.
• Have solid experience in setting technical directions for engineering projects, making architectural decisions, and influencing partner and cross-functional teams.

• Contributed to an ads industry technology standard (e.g VAST, OpenRTB) or worked on an industry consortium effort, working group etc.
• Familiarity with legal compliance and changing landscape of ads regulations around the world.
• Experience working in the CTV space and knowledge of it’s unique constraints

Spotlight on Ads Engineering Teams:

The Ads Member Experience team is part of the core Ads Serving group and is responsible for building and serving the different ad formats available on the platform. The team owns the integration between the different Netflix clients (TV, mobile app, web) and the ads serving infrastructure. One of its primary goals is to optimize how different ad formats are integrated with the Netflix member experience, in order to better serve…