Director, GenAI Field Engineering

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Role summary

Lead Firefly Foundry's GenAI Field Architecture practice, with a focus on VFX, building and managing a team of senior VFX engineers and architects proficient in Generative AI. Drive executive engagement with studio, streaming, sports, and gaming leaders while scaling Firefly adoption through people leadership, multi-functional alignment, and repeatable execution models.

You'll partner with VFX houses, studios, directors, and more in the film industry to reinvent content pipelines with Firefly - taking initiatives from pilot to global rollout. You will be collaborating with Firefly, and Foundry AI and engineering teams, designing and deploying groundbreaking new VFX workflows and technologies.

What you'll do

• Build & lead a team: Hire, develop, and mentor a high-performing group of VFX engineers and workflow experts.

• Executive engagement: Represent Firefly Foundry with the media and entertainment leaders; guide your team to deliver executive design reviews, workshops, and thought leadership.

• Codify best practices: Establish and evolve reference patterns for creative workflow blueprints, prompt/evaluation pipelines, campaign scalability, and governance guardrails.

• Support complex problem-solving: Provide leadership and escalation frameworks as your team tackles fidelity, throughput, quality, and authenticity of new VFX workflows with Generative AI.

• Integration strategy: Oversee enterprise integration across Adobe surfaces apps (Firefly, Photoshop, Premiere Pro, After Effects, Substance 3D, Frame.io), and DAM/MAM systems; empower your team to lead implementations.

• Ecosystem leadership: Direct partners and customers' blueprint creation in terms of how to work with our new workflows and technologies, validate delivery against our standards, and scale.

• Drive measurable value: Ensure your team translates creative and business priorities into ROI/TCO metrics that influence customer expansions.

What you'll bring

Must-have

• 12+ years of developing and shipping VFX solutions in film and other M&E industries (e.g., gaming)

• 2+ years developing and working with Generative AI solutions (e.g., Comfy
  
  UI) for VFX, production, and post-production (in animation, or live action).

• 5+ years in people leadership roles, managing VFX engineering teams (direct reports, hiring, coaching, career development).

• Deep understanding of M&E production, post-production, and VFX workflows.

• Familiarity in Generative AI solution patterns: prompt design & evaluation, guardrails, observability/measurement, vectorized retrieval, style constraints, and cost governance.

• Strong technical depth across Software and tooling for VFX; ability to evaluate trade-offs without being the primary implementer.

• Executive presence with studio leadership; exceptional written communication (1-pagers, decision records, reference designs).

Nice-to-have

• Portfolio of contributions to A-list movies, or other productions.

Collaboration

Partner daily with Firefly Foundry Applied Scientists, Foundry VFX and M&E solutions engineers, Adobe product groups (Firefly/Express/Photoshop/Premiere/After Effects/Frame.io), Customer Success, Security/Privacy/Legal, and Partner/Alliances teams.

Work setup

• Travel: ~10% for workshops, studio/post visits, and key industry events.

• Hybrid/Remote: flexible.

#FireflyGenAI

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $206,400 -- $384,675 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $265,700 - $384,675

In Washington, the pay range for this position is $234,900 - $340,100

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair…