General Sales Manager

Warrior Machinery LLC specializes in rental, sales, and service for Liu Gong and other brands of construction and material handling equipment. With trained technicians, the company is equipped to service all makes and models, both in the shop and in the field. Warrior Machinery offers comprehensive rental and sales services across several counties including Los Angeles, Orange, Riverside, San Bernardino, San Diego, Ventura, Santa Barbara, and Kern.

Dedicated to providing exceptional service, the company is a trusted partner for businesses in Southern California’s construction and material handling industries.

This is a full‑time, on‑site role for a General Sales Manager, located in the Los Angeles Metropolitan Area. The General Sales Manager will oversee and lead the sales team, develop and execute sales strategies, and monitor market trends to identify business opportunities. Responsibilities include managing client relationships, analyzing sales data, setting and achieving sales targets, ensuring customer satisfaction, and collaborating with internal departments to ensure the successful execution of sales initiatives and continuous improvement in team performance.

• Strong understanding and experience in sales strategy, business development, and achieving sales goals
• Proven track record in team leadership, sales management, and communication with staff
• Excellent skills in customer relationship management, negotiation, and client retention
• Proficiency in analyzing sales data, market trends, and reporting
• Familiarity with the equipment or construction industry is preferred
• Bachelor’s degree in Business Administration, Sales, Marketing, or a related field is a plus
• Ability to work on‑site and effectively manage operations in a dynamic environment
• Proactive, goal‑oriented mindset with strong decision‑making skills

• Mid‑Senior level

• Full‑time

• Sales and Business Development

• Machinery Manufacturing