Sales Manager

Position

Regional Sales Representative (Commercial Coffee Machines/Automatic Beverage Machines/Wholesale)

US $5,000–6,000/month (commensurate with experience) + Commission + 14 days of annual leave

Monday–Friday, 9:00 AM – 5:00 PM

Beverage Equipment and Food service Ingredients (tea, coffee, beverage ingredients, wholesale)

Gui Tea is the largest matcha manufacturer and exporter in China, producing ceremonial, beverage-grade and bakery-grade matcha, along with a wide range of matcha-based ingredients. With strong R&D capability, strict quality assurance systems and modern production facilities, we consistently deliver premium products that meet global food safety and export standards.

Our products are widely used by global bubble tea chains, coffee chains, food service companies, fast food chains, bakery brands and beverage manufacturers. As we expand into the North American market, we are seeking a sales representative who understands ingredient supply and has hands‑on experience selling commercial or fully automatic coffee/beverage machines. This role will drive growth across the United States, Canada and Mexico, build long‑term partnerships and deliver integrated “ingredients + equipment” solutions to clients.

• Lead business development across the United States and North America, focusing on commercial environments suitable for fully automatic beverage machines. These include coffee and beverage chains, fast food chains, convenience retail, hotels and office service (OCS). Build and expand the enterprise client network across the US, Canada and Mexico.
• Promote and wholesale the full range of Gui Tea products while driving the sales of commercial/fully automatic beverage equipment, offering solutions tailored to customer needs.
• As the first dedicated automatic beverage machine sales member in North America, develop sales plans and budgets; build and manage the local sales team as business grows.
• Collaborate with the R&D and equipment supply chain teams in China to develop product and solution offerings that integrate ingredients with equipment (e.g., “matcha + automatic beverage machine” or bundled solutions).
• Develop key accounts — including beverage chains, OCS providers, fast food chains, hotels and equipment distributors — through regular visits, relationship management, contract handling and after‑sales support to ensure long‑term cooperation.
• Handle import/export‑related operational tasks when necessary.
• Represent the company at equipment and F&B trade shows, business negotiations and major project collaborations.
• Prepare regular market development reports and provide monthly performance updates to the Vice President responsible for overseas markets.
• Develop and execute business and market strategies, identify growth opportunities and achieve sustainable sales expansion.

• Diploma or bachelor’s degree in business, marketing or a related field.
• At least 5 years of relevant experience in FMCG or wholesale industries with direct B2B sales experience in commercial or fully automatic coffee/beverage machines; minimum 3 years of equipment sales experience.
• Strong understanding of equipment specifications, operating principles, common troubleshooting and maintenance processes; able to work effectively with technical teams/service providers and support after‑sales system development.
• Proven track record in B2B business development, channel expansion and key account management (coffee chains, OCS providers, hotels, fast food chains).
• Existing resources or channels with equipment distributors, contractors, OCS providers or fast food chain clients is preferred.
• Strong commercial mindset, goal‑oriented, able to perform well under pressure; willing to travel frequently.
• Fluent in English and Mandarin.

• Experience with matcha, coffee ingredients, milk tea ingredients or other food/beverage ingredient suppliers, supporting “ingredients + equipment” bundled sales.
• Experience in equipment leasing, service contracts or distributor network development.
• Familiarity with import/export, customs procedures or cross‑border equipment logistics.
• Existing customer resources in North America (coffee chains, fast food chains, OCS providers or hotel groups).

Mid‑Senior level

Full‑time

Sales and Business Development

Food and Beverage Manufacturing