Wholesale Account Representative; Los Angeles

At Petal & Pup, we believe that life is a vibrant tapestry woven with threads of joy, friendship, and shared experiences. We celebrate the power of community – the laughter shared with girlfriends, the unwavering support of family, and the uplifting spirit that arises when we as women come together.

Founded in Australia and deeply rooted in its laid‑back, open‑minded and optimistic culture, we embrace this vibrant spirit. With bold colors, playful prints, and effortless silhouettes that radiate femininity and confidence, our collections are designed to make you feel good, both inside and out, and encourage you to immerse yourself in our "no worries" attitude and live life to the fullest.

We want to help you celebrate every moment – the spontaneous picnics, those rooftop cocktails, your friend’s engagement party, or a cozy bonfire night. We encourage you to step outside, say ‘yes’ to that experience, and savor every precious moment, just like we do in Australia.

Celebrate It All with Petal & Pup

If you are a problem solver, self‑starter, optimist who loves collaborating and figuring things out, then we would love to connect with you!

With a strong foundation in wholesale specialty sales, the Wholesale Account Sales Representative will cultivate and manage relationships with specialty retail partners to drive brand presence, sales growth, and profitability. This role will lead partners through a seamless onboarding process, strategically curate product assortments tailored to each retailer’s unique market, and ensure alignment with overall brand and channel strategies.

As a net new role, this position requires a highly motivated self‑starter who can independently identify opportunities, solve problems, and take ownership of driving sales and profit targets across the specialty wholesale channel. The representative will continuously pursue opportunities to expand brand awareness, deepen account engagement, and unlock new specialty retail partnerships.

• Lead the end‑to‑end onboarding process for new specialty retail partners, including introductory meetings, required documentation, agreements, and platform setup.
• Ensure each partner has a clear understanding of brand standards, processes, timelines, and expectations.

• Assist in assembling seasonal sample sets, creating catalogs, and preparing all selling tools needed for each buying cycle.
• Support in curating product assortments for specialty accounts based on their customer profile, business needs, sales performance, and profitability goals, ensuring alignment with overall brand and channel strategy.
• Maintain accuracy and organization across line sheets, samples, and product information.

• Own and actively contribute to achieving monthly, quarterly, and annual sales and profit targets for assigned accounts.
• Contribute to sales strategies by providing account insights, sell‑through updates, forecasting, and identifying opportunities to drive incremental revenue and margin improvement.
• Participate in market appointments and account meetings, helping present the seasonal range, lookbooks, and sample collections.
• Proactively identify challenges within accounts and develop solutions independently, escalating when necessary.
• Help identify product or assortment opportunities for partners and suggest creative solutions that drive sales and brand presence.
• Champion the brand by ensuring all communication, assortments, and presentations reflect brand standards and protect brand integrity.
• Share relevant feedback with Product Development and Merchandising teams to support continuous improvement of future collections.
• Support specialty accounts through proactive communication, reorders, assortment planning, marketing requests, and travel for in‑store visits or events.

• Utilize B2B wholesale platform Joor to streamline order management and enhance collaboration with wholesale partners.
• Help maintain operational excellence by identifying inefficiencies, proposing improvements, and implementing solutions that improve ways of working across the wholesale specialty channel.

• Minimum 3‑5 years of…