Retail Marketing Manager

Sports Research, a leader in health and wellness supplements, is seeking a Retail Marketing Manager to bridge the gap between Brand Marketing and Retail Execution
. This role ensures that our brand vision – rooted in science, legacy, and next-level performance – comes to life consistently across every retail touchpoint.

The ideal candidate is equal parts brand strategist and retail operator
: fluent in brand marketing principles, a master of retail activation, and an exceptional presenter who can turn complex strategies into polished, persuasive decks for internal teams and external partners.

• Translate the Brand team’s campaigns and creative direction into retail-ready marketing plans, ensuring consistent messaging, design, and voice across in-store, digital, and wholesale environments.
• Partner closely with Brand Marketing, Creative, and Sales to align launches, promotions, and merchandising with overall brand narrative.
• Serve as the internal champion for retail needs during brand planning, bringing consumer and retailer insights back to the brand team.

• Develop and execute retail marketing programs (end caps, signage, sampling, seasonal promotions, co-branded activations) for key accounts including Costco, Target, Walmart, Amazon brick-and-mortar, and specialty retailers.
• Oversee creative briefing and production of all retail collateral – ensuring brand congruency, premium design, and flawless execution.
• Partner with eCommerce and Digital teams to create a seamless omnichannel consumer experience.

• Lead the creation of high-impact presentations for buyer meetings, joint business plans, and line reviews — owning narrative, design, and data storytelling.
• Deliver compelling, polished presentations to senior executives and retail partners to secure placement, funding, and promotional opportunities.

• Track performance of retail campaigns using POS data, Nielsen/IRI, and retailer portals.
• Provide actionable insights and reporting to leadership on ROI, shopper trends, and category opportunities.

• Act as the primary marketing liaison for key retail accounts; foster strong relationships to drive collaboration and growth.
• Coordinate with Operations and Supply Chain to ensure inventory and timing align with marketing programs.
• Mentor junior team members and manage agency partners as needed.

Education & Experience

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
• 7–10 years of retail or channel marketing experience within CPG, health & wellness, or supplements.
• Demonstrated success translating brand strategy into retail programs that drive measurable sales
  .
• Proven track record presenting to senior executives and retail buyers with exceptional storytelling and design.
• Expert in trade marketing, promotional planning, and retail activation.
• Master presenter and deck creator (Keynote/PowerPoint/Google Slides) with a sharp eye for design and narrative flow.
• Strong relationship-building and negotiation skills with major retailers.
• Proficiency in retail analytics tools (Nielsen, IRI, retailer POS systems).
• Exceptional organizational skills; able to juggle multiple priorities while maintaining brand excellence.