VP of Retail Sales

Flex is looking for a VP of Retail Sales to lead and scale our retail business to $50mm+ over the next 3 to 4 years.

This role owns national retail revenue across mass, drug, and grocery. You will expand distribution, unlock new channels, deepen existing partnerships, and build a sales organization that can scale with the business.

You will personally drive high-impact revenue opportunities while coaching and developing a team of experienced sales managers. You will report directly to the cofounder and operate as a core member of the leadership team.

Base Salary Range: $225-$245k per year, commensurate with experience and equity stock options

What You’ll Be Accountable For:

• Scaling Flex’s retail revenue to $50mm+ with profitable, sustainable growth
• Expanding distribution and velocity within mass, drug, and grocery
• Opening new channels where Flex is under-penetrated (e.g., Costco, convenience, additional grocery banners)
• Owning national retailer strategy, negotiations, line reviews, and joint business planning
• Leading and developing a team both internal (sales leaders) and external (brokers)
• Partnering closely with CEO, Marketing, Finance, Supply Chain, and Product to align growth, margin, and execution
• Building a repeatable retail growth engine, not just hitting this year’s number

• Personally lead high-stakes retail pitches, negotiations, and expansion initiatives
• Set the retail growth strategy and translate it into executable plans by channel and customer
• Coach and level up the existing sales team; hire selectively as the business scales
• Own retailer economics: pricing, trade spend, margins, promotional strategy
• Hold a high bar for accountability, forecasting discipline, and execution without turning the role into ops
• Be the voice of the retailer internally, and the voice of Flex externally

Who You Are:

• You have scaled a retail/wholesale CPG business above $50mm and know what actually breaks at that stage
• You are a hunter by instinct, not just by resume
• You are equally comfortable closing a major account and coaching a sales manager through a tough line review
• You understand mass, drug, grocery retail dynamics deeply and are also familiar in other categories (e.g., dollar, big box, convenience)
• You can articulate a compelling reason why women’s health / femcare is the right category for you to lead
• You move fast, take ownership, and don’t hide behind process
• You want real responsibility, not a “nice” VP title

• Senior Director or VP-level experience leading retail sales in CPG
• Direct experience selling into mass, drug, and/or grocery
• Proven success managing the world’s largest retailers/accounts
• Experience managing and developing sales leaders
• Comfort operating in a founder-led, high-expectation environment

• Mission driven making a huge difference in peoples’ lives (look at our reviews)
• The business already works – your job is to make it much bigger
• Growth will come from both new doors and doing more with existing ones
• You’ll be expected to lead, not wait for perfect information
• You’ll have real influence on the future shape of the company

• Lead with Intention:
  Leaders are made not born. Leadership is a practice of intention. And through that intention is how we will ultimately succeed in realizing our mission and vision
• Embrace Accountability:
  We are imperfect in our actions, results, and even sometimes our intentions. By making accountability a practice, we destigmatize failure, increase trust with others, and accelerate learning both at the individual and the team level
• Practice a Growth Mindset:
  Growth comes at the edge of our comfort zone. We repeatedly place ourselves there by risking failure and embracing the challenges that failure presents us to own our growth and support others in theirs.
• Be You:
  We want people to show up as they are because that creates a healthier, more dynamic, and effective work environment. Just as much to do with being oneself, it’s everyone’s responsibility to create space for others to be their authentic self as well

The Flex Company was founded on the belief that people…