E-commerce Manager

THE GREAT is seeking candidates with specific experience in the fashion or beauty e-commerce space for the role of E-commerce Manager. The E-commerce Manager will be responsible for day-to-day e-commerce merchandising, functionality and performance optimization.

This role reports to the Head of E-Commerce and will work closely with cross-functional teams including retail, customer service, wholesale, operations and creative.

• Own all web processes including product launches, content updates, merchandising, promotions, website optimization, and development of new features and functionality.
• Strategize and manage the product launch and website content calendar, tying back to key brand initiatives and financial goals. Ensure thorough and meticulous execution for best customer experience.
• Oversee and execute website optimization. Develop an e-commerce roadmap and run A/B tests in efforts to improve key metrics, revenue, and UX and consistently work towards most optimal site performance.
• Partner with external vendors and platforms that operate site functions such as website development, product returns, product reviews, international shipping, etc.
• Support the Head of E-commerce and brand marketing team with digital marketing efforts including email marketing, affiliate and referral programs, paid social, SEM, and direct mail – helping drive brand awareness, new customer acquisition and customer retention.
• Regularly analyze and report on various website and customer behavior KPIs; use learnings to guide strategy for improving conversion rate, site engagement, customer acquisition and retention rates, lead capture rates, and site speed.
• Review product and category return rates and gather product/fit feedback from retail stores to identify ways to reduce return rates.
• Research industry trends, seeking opportunities to improve and elevate the online shopping experience; bridge gaps in brand and business objectives and drive the business forward.
• Partner with retail and wholesale teams to deliver an elevated and cohesive omnichannel experience.
• Partner with customer service team to help improve the customer journey both online and offline.

• 2-3 years of ecommerce experience in apparel or related industry.
• Proficient in Shopify Plus, project management tools such as Asana, Google Analytics.

• Competitive Salary, PTO & Benefit Plans
• Medical, dental, and vision insurance
• 401k with employer match

• Mid-Senior level

• Full-time

• Sales and Business Development
• Retail Apparel and Fashion