Coordinator, Planning – Brand Marketing

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world‑class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series.

The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award‑winning MGA family includes fan‑favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, Car Tuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit  and follow MGA on Linked In, Tik Tok, Instagram and Facebook.

The Coordinator, Planning supports the day‑to‑day operations of the Planning function within a specific Brand Team. This role plays a critical part in organizing key product and retail readiness documentation, helping drive execution of go‑to‑market strategies, and ensuring the brand’s internal systems and external‑facing tools are up to date.

This role is ideal for someone highly organized, detail‑oriented, and passionate about toys—particularly in how great ideas move from concept to shelf. The ideal candidate thrives in a fast‑paced environment and is eager to learn how marketing, product, and retail teams come together to bring a brand to life across channels and markets.

• Maintain and update brand and product documents including line lists, assortment trackers, and go‑to‑market calendars.
• Support the Planning team in assembling cross‑functional inputs needed for seasonal product planning.
• Help track key product milestones such as brief submissions, costing deadlines, and retail presentation timelines.

• Assist in creating and updating retailer‑facing materials, such as product one‑sheets, seasonal previews, and retail toolkits.
• Organize internal files and assist in collecting assets and copy for use by Sales, Retail Marketing, and International teams.
• Track regional and retailer‑specific assortment needs, pricing variations, and packaging requirements.

• Coordinate with cross‑functional partners (Product Development, Sales, Creative, Ops) to ensure brand materials reflect the latest product data and strategy.
• Attend key meetings to take notes, flag action items, and follow up on deliverables.

• Help maintain SKU‑level documentation in internal systems, including item numbers, pricing, and availability.
• Prepare simple recaps or templates that support forecasting, performance reviews, or internal checkpoints.
• Support special projects such as cost tracking, competitive research, or internal process improvements.

• 1–2 years of experience (or internship experience) in marketing, merchandising, product planning, retail, or operations—ideally within toys, entertainment, or consumer goods.
• Highly organized with strong attention to detail and a process‑oriented mindset.
• Comfortable managing timelines, tracking deliverables, and following through with cross‑functional partners.
• Proficient in Microsoft Excel and Google Workspace (Slides, Docs, Sheets).
• Strong written and verbal communication skills, with the ability to synthesize information clearly.
• Eagerness to learn and contribute in a collaborative, fast‑paced environment.

• Familiarity with item set‑up systems or planning software (e.g., PLM tools, Smart Sheets, Airtable).
• Interest in retail strategy, line architecture, or assortment planning.
• Curiosity about how AI tools could streamline project management, document upkeep, or simple data analysis.

$24.00 - $30.00 /hour