Marketing Manager

Job Summary

Responsible for assisting in the development and implementation of the Bank’s overall marketing plan, tactics, products and services. Evaluates and interprets the results of marketing campaigns, spearheads market research efforts and coordinates initiatives across a variety of channels. Manages website, email, social media, paid media opportunities and collaborates with vendors as required to achieve desired business results. Partners with the business line to support promotion of new and existing products, marketing campaigns and events.

Job Summary

Responsible for assisting in the development and implementation of the Bank’s overall marketing plan, tactics, products and services. Evaluates and interprets the results of marketing campaigns, spearheads market research efforts and coordinates initiatives across a variety of channels. Manages website, email, social media, paid media opportunities and collaborates with vendors as required to achieve desired business results. Partners with the business line to support promotion of new and existing products, marketing campaigns and events.

ESSENTIAL FUNCTIONS:

• Partners with the Marketing Director to support the organization’s strategic plan by achieving short and longterm marketing goals and assisting with the development and preparation of the Bank’s strategic marketing plan and budget.
• Uses independent judgment to proactively identify business needs, develop solutions and support the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes; attends sponsorship events and trade shows as and when required.
• Creates and manages marketing projects and timelines in alignment with overall corporate goals and objectives.
• Assists with development of creative ads and deliver content via published material, digital and social media, paid ads, search and the Bank’s website.
• Works with agencies to create promotional materials (print, digital, email, events) for various bank products and services and updates the same whenever required. Manages vendor relationship to ensure timely delivery of products and services.
• Partners with the business line in the promotion of new products and services, campaigns or promotions. Supports the branches through centralization and coordination of bank’s marketing efforts, including but not limited to managing invoices, managing inventory for sales support materials and ordering collateral for branch locations and gathering, updating, and standardizing marketing materials and activities. Gathers, creates and standardizes marketing promotions, materials and activities, including promotional items for the Branches/Customers.
• Develops tools and analyzes data to track, measure and monitor marketing processes, including but not limited to marketing campaigns and advertisements, compliance checklists and invoices, including budget vs. actual spend, to periodically evaluate the impact of marketing programs in achieving their stated objectives, and make appropriate recommendations from acquisition lead flow to retention.
• Identifies potential marketing opportunities through various channels including possible sponsor ships, events and management of third party vendors and recommends appropriate programs.
• Conducts competitive research and provides insights and recommendations to assist the Marketing Director in formulating marketing plans.
• Assists in the development and maintenance of the marketing promotional calendar and creating, updating, and maintaining Procedure.
• Adheres to Bank policies and procedures and complies with all United States Federal and State Regulations including the Bank Secrecy Act, Anti Money Laundering Act, USA PATRIOT Act, and OFAC laws and their implementing regulations. Complies with Wage and Hour regulations, including but not limited to taking meal and rest periods timely, recording time accurately, and reviewing/approving timecard.
• Supports the Bank’s compliance efforts by completing compliance and other technical training workshops as assigned. Reads periodicals and attends external webinars/workshops to maintain an above…