Digital Marketing Coordinator - UCLA

Overview

Elevate is a full-service consulting firm that inspires high-performing organizations to find their limits and push past them. With expertise in brand consulting, sales strategy, data-driven insights, and talent optimization, Elevate gives its clients a competitive edge in the fight for people’s precious time and attention. Established in 2018, Elevate set out to help sports teams and leagues spark innovation and drive performance.

Elevate’s proprietary technology, data sources, and software products combined with thoughtful insights and a people-centric approach give clients a 360-degree view of their customers, underpinning intelligent decision-making on marketing spend, growth strategy, and more.

Our team of 400+ employees spans the globe with in 20 locations worldwide. We value recruiting diverse individuals to our team to bring new perspectives to our company and look forward to learning more about you in the recruitment process. To learn more and see what we’ve been up to, follow Elevate on X, Linked In, and Instagram.

Position Overview:
Digital Marketing Coordinator

Elevate is seeking a Digital Marketing Coordinator to support our daily operations for ticketed sports s individual will be fundamental in sales enablement and prospect growth and be responsible for monitoring key performance indicators (KPIs), analyzing sales data, and identifying trends to inform strategic decisions. The core responsibilities include all efforts related to digital marketing including email marketing, sales team support and lead activation, data collection and digital advertising engagement, and attendance-driving tactics in order to generate revenue and sell tickets.

The Digital Marketing Coordinator will receive direct exposure to and support from the Elevate Business Intelligence & Marketing teams. The ideal candidate is an analytical team player and great communicator, who is versed in digital marketing and ecommerce platforms.

• Marketing Campaign Execution:
  Assist in the execution of ticket sales marketing campaigns across UCLA Athletics channels (email, web, and paid media), following established plans and direction from the Elevate Marketing Lead.
• Sales Team Support & Lead Activation:
  Support ticket sales efforts by helping deploy lead-gen initiatives (digital promos, web forms, in-venue data capture etc.) and ensuring leads are provided to the CRM Analyst for input and timely use by the sales team.
• Email Marketing Deployment:
  Craft, schedule, and deploy email comms that support UCLA Athletics, including on-sales, promotional campaigns, newsletters, and automated messages, under established templates and messaging guidance.
• Ticketing & Web Content Updates:
  Maintain and update ticketing-related web pages and campaign landing pages, ensuring accuracy of offers, pricing, dates, and CTAs to support conversion & lead generation.
• Performance Monitoring & Optimization Support:
  Track basic campaign metrics (e.g. sends, engagement, traffic, clicks) and share results with marketing and sales leadership to support optimization and amplification of ticket sales efforts.

• Bachelor’s degree, or equivalent experience required
• Minimum 2 years’ work experience in a digital marketing or ecommerce role is preferred
• Relevant experience with marketing and digital commerce platforms, such as Eloqua
• Relevant understanding of NCAA and Big Ten Conference bylaws is a plus
• Familiarity with CRM systems & processes is a plus
• Computer proficiency in Salesforce, Microsoft Word, Excel, PowerPoint and Outlook, HTML, Adobe Photoshop

• Must be coachable and possess a growth mindset in a fast-paced, dynamic environment
• Ideal candidate will be self-motivated, team, and career oriented
• Must have ability to maintain professional behavior and appearance at all times
• Must have a strong sense of self-awareness and emotional intelligence, strong interpersonal conflict resolution, and problem-solving skills
• Must be able to work independently and multi-task
• Must possess strong communication skills; be comfortable with engaging in a variety of different communicative modes (verbal,…